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is believed to fuel ones pursuit of knowledge toward the development of expertise. Ainley et al 2002 states that in physical education, individual interest
is associated with students personal preferences of certain physical activities over others. For example, some students prefer basketball to track and field, others
prefer tumbling to baseball. When the lesson content matches a students individual interest, the student is likely to display high motivation to engage in it.
c. Well-Developed Individual Interest
Well-developed individual interest is a relatively enduring predisposition to re-engage particular classes of subject matter over time. A student with a well-
developed individual interest for a subject has more stored knowledge and stored value for that subject than he or she has for other subjects. With more stored
knowledge and stored value for a given subject matter, the student is positioned to begin asking curiosity questions that drive knowledge acquisition, consolidation,
and elaboration, and that leads the student to persist in the face of frustration or difficulty Dewey in the State of university, 2009.
According to Dewey in the State of university 2009, well-developed interest is the type of student interest to which most people are referring when
they talk about interest and its impact on learning. For example, students who immerse themselves in a task they have been assigned, or who are willing to
expend a lot of effort to master a skill that will allow them to begin work on some future project, are likely to have a well-developed interest for the subject of that
project. Importantly, the student who has a well-developed interest for a subject area may not seem to be aware that he or she is exerting effort. Instead, it appears
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that interest may free up possibilities for students to push themselves, just as it frees up their ability to process interesting stories.
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CHAPTER III RESEARCH METHODOLOGY
A. Research Method
Research method refers to the general strategy followed in gathering analysing the data necessary for answering the question at hand. It is a plan to
attack for the problem under investigation. This study will use the qualitative approach, using naturalistic inquiry.
This research is used qualitative method. By the term of qualitative research, we mean any kind of research that produces findings not arrived at by
means of statistied procedures or other means of quantification. It can refer to research about persons’ lives, stories, behavior, but also about organizational
functioning, social movements, or interactional relationships Strauss Corbin, 1990: 17. Moleong 2007: 6 writes that qualitative research can be defined as the
research which aimed to study holistically the phenomenon experienced by the research subject, such as the behaviour, perception, motivation, action, and so on.
In this research, the writer used qualitative research in the form of naturalistic inquiry because qualitative research was based on the natural setting
or entity method. Natural setting refers to the LBPP LIA Surakarta where the activities of marketing take place, and the entity context refers to the marketing
activities of LBPP LIA Surakarta related to the students’ interest to join an English course.
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