Model Development Overview of Research Sites

MIICEMA 2014 10-11 November 2014 Hotel Bangi-Putrajaya, Malaysia 306 Model 3: Business strategy taken by farmers fishermen will affect the decision-making process in running a business . Model 4: The decision making process in the SME business of farmersfishermen will affect business performance both in technical efficiency and economic efficiency.

IV. RESULTS AND DISCUSSION

4.1. Overview of Research Sites

In the administration of the city of Bengkulu bordering the North and East with Central Bengkulu, southern Seluma the District, and the western Indonesian Ocean; and consists of 8 districts and 67 sub-districts as follows: Table 4.1. Number of Village by the District in the City of Bengkulu in 2011 No District Number of Village 1 Ratu Samban 9 2 Teluk Segara 13 3 Muara Bangkahulu 7 4 Selebar 6 5 Gading Cempaka 5 6 Kampung Melayu 6 7 Singaran Pati 6 8 Sungai Serut 7 9 Ratu Agung 8 Total 67 Source: BPS City of Bengkulu, 2011

4.2. Description of Data

The data in this study were obtained by means of direct deliver questionnaires to 134 respondents spread over 67 MFIs in 9 districts in the city of Bengkulu, the distribution of questionnaires is shown in Table 4.2 below. Unit Strategy Decision Making Process Decision Making Process Performance of FarmersFisherman MIICEMA 2014 10-11 November 2014 Hotel Bangi-Putrajaya, Malaysia 307 Table 4.2. Widespread Distribution of Questionnaires No District Number Questionnaire 1 Teluk Segara 32 2 Muara Bangkahulu 16 3 Gading Cempaka 10 4 Ratu Samban 14 5 Selebar 12 6 Kampung Melayu 10 7 Singaran Pati 8 8 Sungai Serut 22 9 Ratu Agung 10 Total 134 Sources: Primary data, processed, 2012.

4.3. Description of Respondents

Based on the data already collected the questionnaires can look at the demographics of the respondents in the following table. Table 4.3. Description of Respondents No Criteria Number Percentage 1 Gender  Male  Female 56 78 42 58 2 Age  20-30 years old  31-40 years old  41-50 years old  51 years old 27 46 41 20 20 34 30 16