Analyses and Findings Behavior of Reading Nutrition Fact Label on Undergraduate Students of Bogor Agricultural University, Indonesia
MIICEMA 2014 10-11 November 2014
Hotel Bangi-Putrajaya, Malaysia
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Company B Specializing in producing home-made breads, this company has been established since the year
2000 with the beginning capital of RM20, 000. 00. It is owned by a married couple, Encik Badul and Puan Maryam both are not a real name. Encik Badul was a Navy before and he decided to
retire early due to certain reason and Puan Maryam was a fulltime housewife before they started this
journey. The business started from operating at a small kitchen of the owners’ house – producing in a small scale, and now they have their own production facilities nearby their house.
The company produces several types of breads and buns, cookies, muffins, cakes and lots more. The couples faced the ups and downs in business but they never gave up. They work very hard to
achieve what they have now. Encik Badul and Puan Maryam collaborated with several government agencies such as Ministry of Agriculture MoA and SME Corporation Malaysia for
their machineries, building and construction needed in realizing their production facilities. Apart from that, this company also has been granted halal confirmation certification from JAKIM and
cooperated with SIRIM for food quality and packaging. In managing their supply-
chain, the companies conducted suppliers’ evaluation in order to find potential suppliers and to determine the likelihood of them in becoming good suppliers. They
choose their suppliers through JAKI M’s halal portal and also with some advice from JAKIM, so
that they saved their time in choosing good suppliers. Of course, the lists provided by JAKIM is the companies that had been granted halal confirmation certification. One of the important factor
being considered in choosing supplier is the proximity of the supplier itself. Encik Badul and Puan Maryam need to save on transportation cost so that they can sell their products at a cheaper
price than their competitors. For Encik Badul and Puan Maryam, they are much concerns about the halalness and price of raw
materials and ingredients rather than the races of the suppliers. They had an experience of dealing with Malay suppliers but the price is much more expensive. So that they decided to use Chinese
suppliers but of course these suppliers were listed by JAKIM as halal suppliers for the raw materials and ingredients needed.
In term of what strategy or approaches Encik Badul and Puan Maryam use in managing their supply-chain, they prefer to have few suppliers instead of many suppliers for certain ingredients
such as bread yeast and sausages. For non-critical raw materials and ingredients such as flour, egg, milk, sugar and salt, they rely on many suppliers too because sometime some suppliers can
offer them better prices rather than other suppliers. Encik Badul and Puan Maryam applied halal confirmation certification from JAKIM at the early
stage of their operation at the new premise production facility. They were right when they expected the consumers are going to be very picky and demanded on halal products and they
worked on it. Their expectation were pay off when the sales of their breads and buns, cookies, muffins and cakes increased tremendously after they were granted halal confirmation
certification.