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In January 2008 PT. Carrefour Indonesia successfully completed the acquisition of PT. Alfa Retailindo Currently,
Carrefour Indonesia has more than 60 sixty outlets in Jakarta, Bandung, Surabaya, Denpasar, Yogyakarta, Semarang, Medan,
Palembang and Makassar. Supported more than 11.000 eleven thousand professional employees are ready to serve customers.
The concept of market grocery retail trade is a concept created by Carrefour designed to satisfy consumers. In Indonesia, especially
in Jakarta Carrefour quickly become alternative shopping options for the whole family.
Coupled with their complementary facilities such as snack corner, food court, free parakeet in certain grocery market, even
with the price of the warranty and guarantee the quality of the Carrefour grocery market really is a family shopping. Carrefour is
the selection of shopping today and the future for consumers in Indonesia and in the world.
2. Vision and Mission
a. Vision Being the leading food retailers in Indonesia and offers fresh
foods and groceries at an affordable price. b. Mission
Being a leading food retailer in Indonesia in terms of sales and profits, consumers with middle to upper incomes, is the main
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target considering they have greater buying power. c. Objective
Carrefour Indonesia gives access to a better life d. Strategy
1 Brand equity 2 Growth
3 Transformation e. Value
1 Commit 2 Care
3 Positive f. Slogan
―Untuk Hidup Yang Lebih Baik‖ g. Logo
Figure 4.1 Logo Carrefour
Source: www.carrefour.co.id
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Meaning of Symbol Color: Logo Carrefour with its colors of blue, red and white has
meaning very significant behind it namely continuous commitment to their customers. The logo was created in 1966.
The letters C and arrows on both sides: Derived from C Carrefour and arrows on both sides, which represent customers
come from all directions and meeting at Carrefour. Carrefour in China, with the meaning Every family Happy, reflecting the
core values of Carrefour.
3. Commitment of Carrefour
a. Theres more we replace 10x, all 10 times the replacement can only be carried in the cashier section Information Center.
Requirements or less assurance procedures are as follows:
1 Replacement only valid on the same day at the time of purchase.
2 One customer and the family can claim only one time in one week.
3 Comparison of the difference can only be done for modern outlets within a maximum of 2 km from
Carrefour where you claim and does not apply to purchases in traditional markets or small shops.
4 Applies only to products daily necessities grocery and fresh products, except department Bakery and Salad Bar.
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5 The price difference will be replaced by 10-fold. Customers must show the receipt Carrefour and other
modern outlet shopping receipt on the same day. 6 For sale price competitors, claims will only be enforced
replacement of 1-fold difference. 7 Claims can only be made for a maximum of 5 different
types of goods and every kind maximum of 1 unit or 1 kg, the maximum refund value of Rp100.000.00 expenditure
of each receipt. 8 The repayment of this price difference can be done after
the customer fill out and return the form in the section Information Center, carrying and showing goods
purchased complete with shopping receipts Carrefour and other modern outlet shopping receipt, a receipt only for
one claim b. Free Parking
Get free parking for the first 1 hour for customers Carrefour except Carrefour Denpasar, with the shopping receipts with a
minimum expenditure for two-wheeled vehicles or four along with your parking ticket to the Information or Customer Service.
Most of our stores fully implement free parking for customers Carrefour.
c. Free Shipping
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Carrefour provides service free shipping for purchases of electronic goods appliance provided as follows:
1 Every purchase of TVs 25, Refrigerator or Freezers 100lt, Washing Machine, and standing Stove Gas Stand.
2 In the area of 20 km from the shop. d. Simple Rounding
Carrefour appreciate every rupiah value you: 1 For each transaction payments in cash debit, cashier we
will do the rounding of the total expenditure of customers, making sure every customer get the money
back properly. 2 The rounding system is only valid for payments in cash,
not a Credit Card or Debit Card. e. Dissatisfied We Buy Back
Requirements or procedures are not satisfied we buy back, is as follows:
1 Customer must show original receipt Carrefour. 2 Items returned must be still in the original packaging and
complete as at the time of purchase. 3 The return of goods is not more than 15 days from the
date of purchase. Except for the goods fresh fresh and perishable, payback period of no more than 3 days, and
will only be returned in the form of cash rather than
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goods. 4 Exchange and cancellation can be done in all Carrefour
in Indonesia. Underwear, Swimwear and HP cannot be returned or exchanged.
4. Carrefour Shopping Card
