86
From the table above 4.20 explain that 36 or 36 of respondents
stated strongly agree, 62 or 62 of respondents agreed, 2 or 2 of respondents expressed a neutral, 0 or 0 of respondent disagreed and
0 or 0 of respondents stated strongly disagree with the statement
that Carrefour employees are able to communicate well.
Tabel 4.21 Carrefour is Able to Understand Consumers Needs
Answer Frequency
Percent
Strongly Disagree Disagree
Neutral 3
3 Agree
56 56
Strongly Agree 41
41 Total
100 10
Source: Primary data Processed 2016
From the table above 4.21 explain that 41 or 41 of respondents stated strongly agree, 56 or 56 of respondents
agreed, 0 or 0 of respondents expressed a neutral, 0 or 0 of respondent disagreed and 0 or 0 of respondents stated strongly
disagree with the statement that Carrefour is able to understand consumer‘s needs.
2. Descriptive Sales Promotion X
2
In studies Sales Promotion X2 was used 8 of the questions to measure the quality of services, namely:
87
Tabel 4.22 Product Samples were Distributed in Carrefour
Attract Consumers to Try Answer
Frequency Percent
Strongly Disagree Disagree
Neutral 2
2 Agree
57 57
Strongly Agree 41
41 Total
100 100
Source: Primary data Processed 2016 From the table above 4.22 explain that 41 or 41 of
respondents stated strongly agree, 57 or 57 of respondents agreed, 2 or 2 of respondents expressed a neutral, 0 or 0 of
respondent disagreed and 0 or 0 of respondents stated strongly disagree with the statement that product samples were distributed
in Carrefour attract consumers to try.
88
Tabel 4.23 Coupon or Stamp that Consumers collect for Getting Discount is
Attracted Enough to Consumer Answer
Frequency Percent
Strongly Disagree Disagree
Neutral 1
1 Agree
60 60
Strongly Agree 39
39 Total
100 100
Source: Primary data Processed 2016
From the table above 4.23 explain that 39 or 39 of respondents stated strongly agree, 60 or 60 of respondents
agreed, 1 or 1 of respondents expressed a neutral, 0 or 0 of respondent disagreed and 0 or 0 of respondents stated strongly
disagree with the statement that Coupon or stamp that consumers collect for getting discount is attracted enough to consumer.
Tabel 4.24 The Discounts that Carrefour Gave is Attracted the Consumer
Answer Frequency
Percent
Strongly Disagree Disagree
Neutral 1
1 Agree
65 65
Strongly Agree 34
34 Total
100 100
Source: Primary data Processed 2016
89
From the table above 4.24 explain that 34 or 34 of respondents stated strongly agree, 65 or 65 of respondents
agreed, 1 or 1 of respondents expressed a neutral, 0 or 0 of respondent disagreed and 0 or 0 of respondents stated strongly
disagree with the statement that discounts that Carrefour gave is attracted the consumer.
Table 4.25 Gift or Buy One Get One Program Carrefour is Interesting
Answer Frequency
Percent
Strongly Disagree Disagree
Neutral 2
2 Agree
62 62
Strongly Agree 36
36 Total
100 100
Source: Primary data Processed 2016 From the table above 4.25 explain that 36 or 36 of
respondents stated strongly agree, 62 or 62 of respondents agreed, 2 or 2 of respondents expressed a neutral, 0 or 0 of
respondent disagreed and 0 or 0 of respondents stated strongly disagree with the statement that gift or buy one get one program
Carrefour is interesting.
90
Tabel 4.26 Product Discounts on Display in Carrefour is
Interesting Answer
Frequency Percent
Strongly Disagree Disagree
1 1
Neutral Agree
59 59
Strongly Agree 40
40 Total
100 100
Source: Primary data Processed 2016 The table above 4.26 explain explain that 40 or 40 of respondents
stated strongly agree, 59 or 59 of respondents agreed, 0 or 0 of respondents expressed a neutral, 1 or 1 of respondent disagreed and
0 or 0 of respondents stated strongly disagree with the statement that discounts product on display in Carrefour is interesting.
Tabel 4.27 Midnight Sale Program and Promo End-month is Interesting
Answer Frequency
Percent
Strongly Disagree Disagree
1 1
Neutral 1
1 Agree
54 54
Strongly Agree 44
44 Total
100 100
Source: Primary data Processed 2016
91
From the table above 4.27 explain that 44 or 44 of respondents stated strongly agree, 54 or 54 of respondents
agreed, 1 or 1 of respondents expressed a neutral, 1 or 1 of respondent disagreed and 0 or 0 of respondents stated strongly
disagree with the statement that statement that the midnight sale program and promo end-month is interesting.
Tabel 4.28 Carrefour CSR Programs that Give Discount to SMEs Product
is Interesting Answer
Frequency Percent
Strongly Disagree Disagree
Neutral 1
1 Agree
57 57
Strongly Agree 42
42 Total
100 Source: Primary data Processed 2016
From the table above 4.28 explain that 42 or 42 of respondents stated strongly agree, 57 or 57 of respondents
agreed, 1 or 1 of respondents expressed a neutral, 0 or 0 of respondent disagreed and 0 or 0 of respondents stated strongly
disagree with the statement that Carrefour CSR programs that give discount to SMEs product is interesting.
92
Tabel 4.29 Discount 10 with Credit Card Mega Bank
Profitable Answer
Frequency Percent
Strongly Disagree Disagree
Neutral 9
9 Agree
51 51
Strongly Agree 40
40 Total
100 Source: Primary data Processed 2016
The table above 4.29 explain that 40 or 40 of respondents stated strongly agree, 51 or 51 of respondents agreed, 9 or 9 of
respondents expressed a neutral, 0 or 0 of respondent disagreed and 0 or 0 of respondents stated strongly disagree with the
statement that Discount 10 with credit card bank mega profitable.
3. Descriptive Customer Satisfaction X
