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CHAPTER IV RESULT AND ANALYSIS
A. General Overview Research Object
1. History of Carrefour
The history of Carrefour Indonesia began in October 1998 by opening the first unit in Cempaka Putih. At the end of 1999, Carrefour
and Pramodes Parent Company Continent agreed to merge all his efforts throughout the world. This merger to form a group of the
world largest retail business under the name Carrefour. With the formation of this new Carrefour, then all the
resources owned by the two groups had to be focused to better meet and satisfy customer needs. This incorporation enables to improve
market performance benefited from the expertise of employees in Indonesia and in the world and anticipate the evolution of retail in the
national and global scale. The focus on consumers this translates into 3 main pillars,
which are believed to be able to make the Carrefour shopping options for consumers Indonesia. These three main pillars are as follows:
a. Competitive prices b. Complete choice
c. Satisfactory service
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In January 2008 PT. Carrefour Indonesia successfully completed the acquisition of PT. Alfa Retailindo Currently,
Carrefour Indonesia has more than 60 sixty outlets in Jakarta, Bandung, Surabaya, Denpasar, Yogyakarta, Semarang, Medan,
Palembang and Makassar. Supported more than 11.000 eleven thousand professional employees are ready to serve customers.
The concept of market grocery retail trade is a concept created by Carrefour designed to satisfy consumers. In Indonesia, especially
in Jakarta Carrefour quickly become alternative shopping options for the whole family.
Coupled with their complementary facilities such as snack corner, food court, free parakeet in certain grocery market, even
with the price of the warranty and guarantee the quality of the Carrefour grocery market really is a family shopping. Carrefour is
the selection of shopping today and the future for consumers in Indonesia and in the world.
2. Vision and Mission
Kategori