154
B. Reliability Test Result of Service Quality X
1
Reliability Statistics
Cronbachs Alpha N of Items
.920 15
155
C. Validity Test Result of Sales Promotion X
2
Correlations
q1 q2
q3 q4
q5 q6
q7 q8
total
q1 Pearson Correlation
1 .722
.577 .659
.464 .327
.306 1.000
.810 Sig. 2-tailed
.000 .001
.000 .010
.077 .101
.000 .000
N 30
30 30
30 30
30 30
30 30
q2 Pearson Correlation
.722 1 .700
.523 .331
.331 .433
.722 .760
Sig. 2-tailed .000
.000 .003
.074 .074
.017 .000
.000 N
30 30
30 30
30 30
30 30
30
q3 Pearson Correlation
.577 .700
1 .666
.472 .472
.289 .577 .760
Sig. 2-tailed .001
.000 .000
.008 .008
.122 .001
.000 N
30 30
30 30
30 30
30 30
30
q4 Pearson Correlation
.659 .523
.666 1 .665
.530 .384
.659 .818
Sig. 2-tailed .000
.003 .000
.000 .003
.036 .000
.000 N
30 30
30 30
30 30
30 30
30
q5 Pearson Correlation
.464 .331 .472
.665 1 .866
.736 .464
.807 Sig. 2-tailed
.010 .074
.008 .000
.000 .000
.010 .000
N 30
30 30
30 30
30 30
30 30
q6 Pearson Correlation
.327 .331 .472
.530 .866
1 .873 .327 .763
Sig. 2-tailed .077
.074 .008
.003 .000
.000 .077
.000 N
30 30
30 30
30 30
30 30
30 q7
Pearson Correlation .306
.433 .289 .384
.736 .873
1 .306 .698
Sig. 2-tailed .101
.017 .122
.036 .000
.000 .101
.000
156
N 30
30 30
30 30
30 30
30 30
q8 Pearson Correlation
1.000 .722
.577 .659
.464 .327
.306 1 .810
Sig. 2-tailed .000
.000 .001
.000 .010
.077 .101
.000 N
30 30
30 30
30 30
30 30
30
total Pearson Correlation
.810 .760
.760 .818
.807 .763
.698 .810
1 Sig. 2-tailed
.000 .000
.000 .000
.000 .000
.000 .000
N 30
30 30
30 30
30 30
30 30
. Correlation is significant at the 0.01 level 2-tailed. . Correlation is significant at the 0.05 level 2-tailed.
D. ReliabilityTest Result of Sales Promotion X
2
Reliability Statistics
Cronbachs Alpha N of Items
.907 8
157
E. Validity Test Result of Customer Satisfaction X
3
Correlations
q1 q2
q3 q4
q5 q6
total
q1 Pearson Correlation
1 .618
.127 .635
.545 .582
.731 Sig. 2-tailed
.000 .503
.000 .002
.001 .000
N 30
30 30
30 30
30 30
q2 Pearson Correlation
.618 1
.663 .726
.709 .664
.892 Sig. 2-tailed
.000 .000
.000 .000
.000 .000
N 30
30 30
30 30
30 30
q3 Pearson Correlation
.127 .663
1 .489
.614 .360
.647 Sig. 2-tailed
.503 .000
.006 .000
.050 .000
N 30
30 30
30 30
30 30
q4 Pearson Correlation
.635 .726
.489 1
.925 .803
.927 Sig. 2-tailed
.000 .000
.006 .000
.000 .000
N 30
30 30
30 30
30 30
q5 Pearson Correlation
.545 .709
.614 .925
1 .687
.905 Sig. 2-tailed
.002 .000
.000 .000
.000 .000
N 30
30 30
30 30
30 30
q6 Pearson Correlation
.582 .664
.360 .803
.687 1
.826 Sig. 2-tailed
.001 .000
.050 .000
.000 .000
N 30
30 30
30 30
30 30
total Pearson Correlation
.731 .892
.647 .927
.905 .826
1 Sig. 2-tailed
.000 .000
.000 .000
.000 .000
N 30
30 30
30 30
30 30
. Correlation is significant at the 0.01 level 2-tailed.
158
F. ReliabilityTest Result of Sales Promotion X