72
Based on table 4.3 above all the variables, service quality, sales promotion, customer satisfaction and customer loyalty has a
Cronbachs Alpha values above 0,70 then all variables expressed reliable.
2. Descriptive Respondents
Respondents in this study is that customers who shopped at Carrefour Lebak Bulus. The number of customers who have been
selected as respondents as many as 100 people with characteristics based on gender, age, education level, and income. The demographic
characteristics of the respondent‘s classification can be described as
follows: a. Respondents by Gender
Table 4.3 Respondents by Gender
Gender Frequency
Percentage
Male 22
22 Female
78 78
Total 100
100 Source: SPSS primary data have been processed, 2016
From table 4.3 above it is known that the 100 respondents who shopped at Carrefour Lebak Bulus consists of 22 people or 22
are male respondents and 78 or 78 are female respondents.
73
b. Respondents by Age:
Table 4.4 Respondents by Age
Age Frequency
Percentage
18 years 1
18-25 years 35
35 25-30 years
40 40
30 years 25
25 Total
100 100
Source: SPSS primary data have been processed, 2016 From table 4.4 above is known that respondents who shopped
at Carrefour Lebak Bulus consists of 0 people or 0 of respondents aged 18 years, 35 people or 35 of respondents
aged 18 - ˂ 25 years, 40 people or 40 of respondents aged 25 -
30 years and 25 or 25 of respondents aged 30 years.
74
c. Respondents by Education
Table 4.5 Respondents by Education
Education Frequency
Percentage
Elementary Junior High
Senior High Academy D1D2D3
13 13
S1 74
74 S2
7 7
S3 6
6 Total
100 100
Source: SPSS primary data have been processed, 2016
From table 4.5 above it is known that the 100 respondents who shopped at Carrefour Lebak Bulus consisting of 0 votes, or 0 of
respondents to the level of elementary, 0 votes, or 0 of respondents with a level of junior high, 0 people or 0 of
respondents with the level of senior high, 13 or 13 of respondents with education level Academy D1D2D3, 74 people or 74 of
respondents with education level S1, 7 people or 7 of respondents with education level S2 and 6 votes or 6 of
respondents with education level S3.
75
d. Respondent by Income
Table 4.6 Respondent Income per Month
Income per month Frequency
Percentage
Rp 1.000.000 3
3 Rp 1.000.000
– Rp 3.000.000 35
35 Rp 3.000.001
– Rp 5.000.000 32
32 Rp 5.000.001
– Rp 10.000.000 17
17 Rp 10.000.000
11 11
Total 100
100 Source: SPSS primary data have been processed, 2016
From table 4.6 above it is known that the 100 respondents who shopped at Carrefour Lebak Bulus, consisting of 3 people or 3 of
respondents income Rp. 1.000.000, 35 people or 35 of respondents income is Rp. 1.000.000
– Rp. 3.000.000, 32 people or 32 of respondents income is Rp. 3.000.001
– Rp. 5.000.000, 17 people or 17 of respondents income is Rp. 5.000.001
– Rp. 10.000.000 and 11 people or 11 of respondents income Rp.
10.000.000. C.
Descriptive Analysis
In order to know the opinion given by 100 respondents in each variable service quality, sales promotion, customer satisfaction and customer
loyalty then analyzed descriptions of the results the percentage of
respondents to 33 the following statement question:
76
1. Descriptive Service Quality X1
