Annual Report
2013
PT Bank Mandiri Persero Tbk.
2. EDUCATION AND ENTREPRENEURSHIP 2.1 MANDIRI YOUNG ENTREPRENEUR
Based on data of Central Bureau of Statistics, it is estimated that the number of entrepreneurs in Indonesia in 2012 is about 1.65 of the total population. This is of course not in line with the result of research presented by
entrepreneurship expert David McClelland, which, to be a prosperous country, a country must have a minimum number of entrepreneurs of 2 of the total population.
As per the above mentioned facts, Bank Mandiri realizes that entrepreneurship development programs, especially for the younger generation needs to be intensiied to encourage their awareness in order for them
to become job creators, and not job seekers. Entrepreneurial sector can drive the national economy because of the multiplier efect it creates. An entrepreneur will build a business system that turns over capital, creates
jobs, generates products that will be absorbed by the market so as to accumulate capital and be able to create continuous business and, eventually, such entrepreneur will become potential customer for Bank Mandiri in the
future.
Therefore, since 2007 Bank Mandiri has launched the Mandiri Young Entrepreneur WMM, a lagship program of the main pillar of CSR program of Bank Mandiri education and entrepreneurship pillar, which the main focus of
the implementation of this program is to ind potential young entrepreneurs and to give appreciation to those who have courage to entre entrepreneurship and to implement continuous guidance with an expectation that
their business can progress. Some series of WMM activities that have been implemented from 2007 to 2013 are as follows:
2.1.1 Workshop
WMM workshop aims at providing overview of the beneits of entrepreneurship to students through the participation of national experts and entrepreneurs who serves as guest speaker to provide insight and
inspiration to the younger generation, so that they have a serious passion for entrepreneurship.
WMM Workshop has been held from 2007 to 2013 attended by more than 31,000 participants. Workshop was held in several major cities in Indonesia such as Surabaya, Bandung, Makassar, Yogyakarta, Manado,
Malang, Medan, Banjarmasin, Palembang, Denpasar, Bogor, Ambon, Jayapura, Balikpapan, Lampung and Mataram. Particularly in 2013, a workshop was held in three cities, namely Bandung, Sumbawa and
Yogyakarta attended by around 1,900 participants.
Successful entrepreneurs who served as resource persons to share their motivations and experiences as well as tips for entrepreneurship in such event include Nicko Widjaja – CEO of Systec Group, Wahyu Aditya -
Owner of PT HelloMotion Korpora Indonesia and Arif Budiman - CEO of Petak Umpet.
2.1.2 AWARDS
The awards represent Bank Mandiri’s appreciation and recognition for the achievements of the young generation in their eforts to become entrepreneurs and readiness to make innovations to develop the
Country through actual contribution to real sector.
In its implementation, the Awards activities are divided into two, namely Mandiri Young Entrepreneur WMM Award and Mandiri Young Technopreneur MYT Award. The WMM award is given to young people
who have the courage to be entrepreneur in catering, creative and industry, trade and services sectors. Meanwhile, MYT award is given to young people who involve in IT and non-IT technology sector.
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Annual Report
2013
PT Bank Mandiri Persero Tbk.
The winners of WMM and MYT awards will receive not only beneit in the form of prize money, trophies and certiicates, but also support for entrepreneurship construction. In addition, particularly for the winners of
MYT award, they will receive project capital to implement their technological innovations in order to support the development of a region.
The growth of WMM and MYT Awards participants is as follows:
Year WMM Awards
MYT Awards
2007 488
- 2008
1.057 -
2009 1.706
- 2010
3.294 -
2011 3.751
617 2012
4.725 1.292
2013 6.745
837
2.1.3 ENTREPRENEURSHIP COACHING
One of the main advantages of WMM and MYT Awards compared to other entrepreneurial awards event is the presence of entrepreneurial coaching and mentoring program for the participants. After the granting of
award, the participants will not be released, but they will be given various coaching programs in order for them to be able to improve their business.
As a series of coaching to all national inalists of 2012 WMM and MYT Awards, in the beginning of January 2013 Bank Mandiri held a series of coaching in the form of boot camp program with topics including
inancial management, digital marketing, product design, inancial statement, taxation and others. After the implementation of the boot camp, all inalists visited Bogasari mill and saw directly Bogasari’s production
process.
In addition, Bank Mandiri also introduced the national inalists of 2012 WMM and MYT awards with angel investors who are members of the Global Entrepreneur Program Indonesia GEPI and representatives of
venture capital to improve the professionalism of young entrepreneurs in order to be able to penetrate regional and international markets so that their business can continue to grow and help improve the welfare
of society.
Not only providing education and training, Bank Mandiri also implements Business Mentoring program which aims at inding out the needs, constraints, and solutions which should be faced by entrepreneurs,
both in terms of inancial management, human resource management, and the determination of efective promotional strategies. In 2013, this program was followed by Winners and Finalists of 2010-2011 WMM
and 2011 MYT held in 5 cities namely Jakarta, Yogyakarta, Surabaya, Palembang and Makassar. This program consists of four stages starting with a one-day seminar entitled “Accurate Strategies for Successful,
Prosperous and Ethical Business” in order to select 1,000 participants attending the program. From the selection, 250 entrepreneurs were selected and entitled to join boot camp for six consecutive months. Then,
the monitoring stage was administered after coaching over the next six months.
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In addition to providing training support, Bank Mandiri seeks to help promote the products and businesses of the winners and inalists of WMM and MYT through exhibitions and publications of their eforts through
social media and website of WMM. Furthermore, in 2013 Bank Mandiri involves the winners and inalists of WMM and MYT in Mandiri Entrepreneur Expo, 2013 National Entrepreneurship Movement Expo, Mandiri
Women Entrepreneur Festival, 2013 Indonesia Market and Katumbiri Expo.
2.1.4 Expo
Since it was held for the irst time in 2008, Mandiri Entrepreneur Expo has a noble mission to open up opportunities and business networking for business development of partners fostered by Bank Mandiri. In
addition, the implementation of the expo is expected to be a gathering event for all stakeholders including the public and academicians in realizing the commitment of entrepreneurship development in Indonesia.
In 2013, the organization of WMM Expo was the last part of the series of events in the 2012 WMM MYT Award and attended by 250 participants from WMM National Finalists of 2012 WMM, Winners and Finalists of
2007-2011 WMM, Mandiri Fostered Partners and Mandiri Women Entrepreneurs. Various products displayed at the expo ranged from craft products, clothes, food and beverages, educational toys, designs, housing
developers, photography to technology.
Students and young people who visited the expo could also attend a creative industry talk show that was held with a diferent theme each day. On the irst day, a talk show discussed about design with the theme
of Creaboration by Decorous, on the second day a talk show discussed about indie music by Homogenic SAE Institute, on the third day a talk show discussed about creative ilms by Joko Anwar and animation by
Hellofest, and on the fourth day a closing talk show discussed about IT gaming by Google, Kaskus and Agate Games Studio.
2.2 National Lecturer Series
Administered for the irst time in 2011, the National Lecturer Series NLS is a program that aims to spread the spirit of entrepreneurship to the young generation, where the activities are carried out in collaboration with
the Directorate General of Higher Education of the Ministry of National Education and Culture. NLS is a form of general lecturer of entrepreneurship via streaming video media attended by Universities that has made
Independent Entrepreneurship Module as part of the their curriculum.
NLS forum involves various business practitioners to share experiences, such as Bank Mandiri CEO Budi G. Sadikin, Bank Mandiri Director of Finance Strategy Pahala N. Mansury, Minister of Trade Gita Wirjawan, Deputy
Minister of Education and Culture Musliar Kasim and others. Until 2012, NLS has been held for seven times and has involved 11,280 students from 95 universities in Indonesia. Particularly in 2013, NLS activities were
conducted in 4 cities in Indonesia, namely Jakarta, Surabaya, Padang and Denpasar and was attended by more than 8,400 students.
2.3 WMM Goes to Pesantren Islamic Boarding Schools
To follow up the previous year program, Bank Mandiri continues to keep its commitment to creating resilient young entrepreneurs who are from the Islamic boarding schools. The background of this activity is to promote
the role of Islamic boarding schools in the national economy because the existence of Islamic boarding schools in the community has strategic signiicance in the development of economic centers that may improve the
welfare of the community. Through WMM Goes to Pesantren program, Bank Mandiri also would like to improve the skills of Islamic boarding school students in order to foster their sense of business that will eventually create
potential young entrepreneurs.
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Annual Report
2013
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From 2012 until the end of 2013, WMM Goes to Pesantren workshop has been attended by a total of 2,750 students who were from Islamic Boarding School PP Martapura, PP Asrama Perguruan Islam Tegalrejo
Magelang, PP Manonjaya Tasikmalaya, PP Qodratullah Palembang, PP Bago Lombok Mataram and PP Tebuireng Jombang.
2.4 Mandiri My Friend
Currently, Indonesia is included as one of the countries in Southeast Asia that dispatches many of its workforce abroad. According to data of BNP2BMI as of June 2012, the number of Indonesian Migrant Workers BMI who
work abroad reached nearly 4 million people. Of this number, approximately 72 of BMI are women and 92 of that igure work as domestic workers.
When it comes to BMI, what often comes to our mind are the problems frequently talked about by the people, such as unpaid salaries, violence, rape and death penalty. However, there are still larger social issues which are
rarely exposed to the public and actually they are no less important than the abovementioned problems as it relates to the future of Indonesia. Such social problems include, amongst others, condition of children who
have lost a mother igure, BMI’s confusion and uncertainty in relation for how long they will work abroad and eventually they will lose direction and be mired in a miserable life.
Starting from an idea with good intentions to ‘humanize humans’, Bank Mandiri launched the Mandiri My Friend program, namely a BMI empowerment program with a mission of creating new entrepreneurs of former BMI,
conducted through the provision of knowledge and techniques of entrepreneurship, so that they will be able to live independently and no longer need to work as BMI.
For BMI, the Mandiri My Friend program can be an alternative for the improvement of life, preparation for the next step of life as well as be an efective and productive means of communication among BMI to share
experience and life plan. In its implementation this program is organized in collaboration with Universitas Ciputra Entrepreneur Center UCEC through a few patterns, namely:
Educating BMI to have focused-forward, developing and optimistic mindset Educating BMI to have the energy or enthusiasm to achieve their goal
Educating BMI to work eiciently and to make better decisions Through the above patterns, BMI are guided to develop adequate mindset, attitude, skill, knowledge and
creativity to start a new business.
To date, Mandiri My Friend has been followed by 5,300 BMI in Hong Kong and Malaysia and to maintain the established communication, Mandiri My Friend uses social and digital media to give assistance to BMI in inding
information of entrepreneurship.
Annual Report
2013
PT Bank Mandiri Persero Tbk.
2.5 Mandiri Cares About Education
Mandiri Cares About Education Program MPP is organized as an implementation of Education and Entrepreneurship pillar and the form of Bank Mandiri’s commitment and concern on the sustainability and
success of the education sector in Indonesia. It is motivated from the notion that education is a key factor in creating a quality young generation, where the higher the quality of education that is owned by the younger
generation, the higher the level of welfare of the nation where they live.
2.5.1 Mandiri Education
One of the MPP key programs is Mandiri Education, namely a program that the Bank has consistently been promoting since 2009. In 2013, the Bank held Mandiri Education program in 210 schools and 12 universities
across the country. Over 31,500 students of elementary, junior, and senior high schools and 6,000 university students took part in this program. In addition to the education activity, Bank Mandiri also donated books
for the library in 210 schools and 12 universities.
The Mandiri Education program is aimed to expand the student’s knowledge and insights on banking, education and leadership. In this program, the entire board of directors and more than one thousand
employees of Bank Mandiri throughout Indonesia simultaneously visit directly the universities and schools.
2.5.2 Outstanding Teacher Award
The giving of awards to outstanding teachers is one of the implementation of Bank Mandiri’s CSR program that has been running since 2005. From the irst implementation to date, there are approximately 3,300
outstanding educators consisting of teachers, principals and school supervisors have received awards from Bank Mandiri.
In the opinion of Bank Mandiri, teachers are at the forefront of education. Without teachers, the education system built to create the next generation that is resilient and independent will not work. Bank Mandiri
hopes that the giving of this appreciation will encourage the creativity and activity of teachers, school principals and school supervisors in improving the quality of education.
2.5.3 Book Publishing
The implementation of the MPP program is also manifested in the form of book-writing, especially entrepreneurial education- and art culture-themed books that need to be preserved by the people of
Indonesia. Therefore, in order to support such action, Bank Mandiri tries to publish books with the purpose of enabling the public to know better the various assets owned by Indonesia.
During 2013, Bank Mandiri has published books entitled “My First Cartoonal Encyclopebee – Dunia Perbankan”, “My First Vocabeelary - Lets Go To The Bank”, “Peranti Saji Indonesia” and “Mandiri Sahabatku”.
2.5.4 Scholarships and Other Educational Supports
Another form of the Bank’s commitment in educational sector is the provision of assistance in the form Mandiri Scholarship to outstanding students from underprivileged families. The scholarship program is
implemented in cooperation with Educational Institutions or Foundations that care for the progress of education in Indonesia. During 2013, Bank Mandiri has provided scholarships to more than 700 students in
Indonesia.
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Annual Report
2013
PT Bank Mandiri Persero Tbk.
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Other educational supports provided by Bank Mandiri include, amongst others, the implementation of the Vocational Training program for high school and vocational school students in cooperation with PT Krakatau
Steel, the supply of Mandiri Smart Vessel in collaboration with the United Indonesia Cabinet Wife Solidarity as a means of education for the children in the border region and the implementation of Training of Trainers
program in collaboration with Koran Study Center to improve the competence of Preachersreligious counselorsteaching staf in the teaching of Koran professionally and with moderate insight.
3. FINANCIAL LITERACY
