Development of Performance Management System PMS Reinforcement of Policy and Procedure System Standards Strengthening of Brand Positioning through Empowering Brand Ambassador

Annual Report 2013 PT Bank Mandiri Persero Tbk.

3. Development of Performance Management System PMS

The development of the PMS is an ongoing process that is designed to further reine concepts and methodologies in accordance with prevailing best practices. Process acceleration and improvement continue to be key focuses so that the continuity and accuracy of information on the Bank’s performance can be maintained. Our performance-based culture was further reined through the application of value-driven performance measures that take risk factors or mandatory capital reserves into consideration.

4. Reinforcement of Policy and Procedure System Standards

In order to support the achievement of business strategies more eiciently and efectively in accordance with the applicable plans, the Finance Strategy Directorate strengthened the policy and procedure system standards in Bank Mandiri and its subsidiaries through periodic and regular reviews and the updating of the policy and procedure system standards prudently and eiciently for all SBUs and Supporting Units, including the adjustment of policies in line with Bank Indonesia regulations and standards. During the course of 2013, we successfully conducted annual reviews on 143 manuals, prepared or amended 82 manuals and 63 sets of technical implementation guidelines so as to ensure that they complied with external regulations. We also streamlined the number of policies from 16 to 13.

5. Strengthening of Brand Positioning through Empowering Brand Ambassador

We continuously worked to strengthen our brand position through the development of the comprehensive and compelling Bank Mandiri equity story so as to enhance positive perceptions of Bank Mandiri in the eyes of investors and the public. In addition, we also strengthened brand positioning through the staging of forums featuring highly regarded capital market analysts and investors to serve as brand ambassadors in describing the performance and business strategies of Bank Mandiri. We also actively worked to improve communications and investor understanding of various strategies and business development initiatives through the holding of conferences with stakeholders and analysts, both domestically and internationally. In addition, we also brought our Customer Gathering road show to all regional oices by inviting prime customers in each region with a view to getting closer to our customers and exploring their real needs on the ground.

6. Reinforcement of Public’s Positive Perception and CSR Implementation