b. portal E-Commerce
is a portal that facilitates electronic transactions by third parties or the
Telkom Group, and comprises marketingselling, delivery, customer care and payment activities.
E-Store is a portal that facilitates the sale of
content or applications that can be downloaded directly to mobile or web devices, such as games,
applications, music and so on, which are paid or free of charge.
Community is a portal that provides content of
interest to specific communities in the form of news, video, user generated content, articles and
so on.
On Device Portal is a portal installed on a mobile
device to enable the user to choose, purchase and use mobile content and services.
c. media Pay TV
provides TV services via satellite or cable a wide variety of premium content including
news, sport, and entertainment.
Over the Top TV “OTT TV” is a TV service that
customers can access via the internet.
Advertisements are commercial promotions for
third party products or services disseminated via digital or print media.
sales, marketIng and dIstrIButIOn
Telkom’s distribution strategy covers all our major services and products, including fixed wireless
telephone services, but not including cellular telephone services, which are managed by our
subsidiary Telkomsel. Telkom’s distribution channels are as follows:
• Plasa Telkom is a walk-in customer service point,
where customers have access to all Telkom’s products and services.
• AM Teams are local points for the proactive,
individualized management of SME, enterprise and OLO customers. They are assisted by Tele Account
Managers, who manage Telkom’s SME customers through telecommunications media such as the
internetwebsites and through outbound calls.
• Telkom Solution House “TSH” is where
enterprise customers can get information about various TIME solutions, services and products, as
well as the latest technology. This information is presented through various media, including Live
Demos for Free for Speedy, Hotspot, PDN and IP- Phone, Live Demos for commercial usage such as
Video Conferencing, Enterprise Business Solution consultations for customized corporate TIME
solutions, and simulation demos for e-Payment and VPN over Fixed Network, GSM and Flexi.
• SME Centers, function as communication centers
with modern office facilities, where Telkom customers can interact, and as commerce centers
for e-commerce solutions.
• Warung Telkom are public telecommunications
kiosks that function as customer service outlets. These outlets are operated by small enterprises
on a non-exclusive basis and offer basic telecommunications services such as local, long
distance and international calls, fax services, and internet access. Customers can also purchase phone
cards and Flexi starter packs and vouchers, as well as vouchers for other operators. For providing
these services, Telkom offers such outlets discounts of 30 from normal telephone subscriber rates.
• Authorized dealers and retail outlets distribute
various products such as phone cards and Telkom Flexi subscriptions, starter packs and vouchers.
These dealers get a discount on our products but operate on a non-exclusive basis.
PT Telkom Indonesia, Tbk. 2011 Annual Report Moving Forward Beyond Telecommunications
• Websites. Customers can access information about
all Telkom’s products and services, from multimedia to telephony, online through our corporate website,
www.telkom.co.id, or at www.plasa.com.
• Speedy customers can get information by
contacting our inbound number 147, telemarketing outbound calls, dealers, or partnership stores.
Telkom’s product and service marketing strategy includes print and television advertising, direct
marketing to customers and distribution personnel, and promotion infrastructure and campaigns to
strengthen our brands, raise our profile and educate the public about our products and services.
Telkomsel markets its cellular services through the following distribution channels:
i. GraPARI Centers;
ii. Gerai HALO service outlets;
iii. A network of authorized dealers, who primarily sell prepaid SIM cards and vouchers;
iv. Outlet operated jointly with Plasa Telkom and PT Pos Indonesia; and
v. Other outlets, such as banks.
Telkomsel markets kartuHALO to specific segments, focusing on corporate and professional end users who
tend to generate higher usage. The marketing for these segments is handled by dedicated corporate account
teams who also manage ongoing relationships with their customers. This team is continuously improving
the quality of their services in order to provide solutions that meet the needs of our corporate customers.
simPATI and Kartu As are targeted at a much broader customer segment, particularly younger users.
Telkomsel therefore uses above and below the line marketing channels, running campaigns in schools and
communities as well as advertising in print and electronic media to raise brand awareness. Other methods, such as
bill inserts and point-of-sale displays are also used to promote particular events or programs.
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