Pengambilan Data METODE PENELITIAN

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3.5 Analisis Functionality And Delivery Website Partai Politik

Analisis functionality dan delivery web merujuk pada Gibson dan Ward 2000. Cara penilaian tiap variabel akan mengacu kepada Amirullah 2013. Variabel dapat dilihat pada Tabel 5. Setiap variabel akan memiliki nilai yang berbeda sesuai dengan variabel yang diamati. Cara penilaian untuk functionality dapat dilihat pada Lampiran 3. Tabel 5 Variabel functionality and delivery website Functionality Delivery

I. Information

Provision Present 1 Absent 0

VI. Glitz Factor

Organisational history Moving icon Present 1 Structure Audio Present 2 Values Video Present 3 Policies Live streaming Present 4 Document

VII. Accessibility

Present 1 Absent Newslater No frames option Media release Text only option Peoplewhos who Text only document to download Leader profile Foreign language Candidate profile Blindvisual impaired softwere Event calendar Navigation tips FAQ Homepage icon on each page

II. Resource Generation

Major site area link Donation Download form 1 Site mapindex Online enquiry 2

VIII. Navigability

Online transaction 3 Navigation tips Present 1 Absent Merchandise purchase index Download form 1 Number of search engine +n Total count of all results 0-n Online enquiry 2 Homepage icon on each page Present 1 Absent Online transaction 3 Major site area link Present 1 Absent

III. Networking

Site mapindex Present 1 Absent Internal Link Total count of all links

IX. Freshness

17 Functionality Delivery 0-n Partisan link Total count of all links 0-n Update daily Yes 6 Reference link Total count of all links 0-n 1 to 2 days Yes 5

IV. Participation

3 to 7 days Yes 4 Openness Total count of all emails listed 0-n Every 2 weeks Yes 3 Feedback index Email address on site 1 Specific email address 2 Monthly Yes 2 An online form or polling 3 1 to 6 month Yes 1 Interaction index Gimmicks to play 1 More than 6 month Yes 0 Bulletin or Guestbook 2 Site working Yes 1 Chat room 3 X. Visibility Opportunity for online debate 4 Number of link in Total count of all links 0-n

V. Campaigning

Negative campaigning Present 1 Absent 0 Targetting Index Total count of all target 0-n Eg : Marginal constituency Women, Business, Labour, Issu oriented, Identity base, Young voter Join email update list Present 1 Absent 0 Become online volunteer Present 1 Absent 0 Absent vote information Present 1 Absent 0 Download logo Present 1 Absent 0 Cookie Present 1 Absent 0 3.6 Analisis Media Sosial Facebook, Twitter, Youtube, Flickr, Google Blog LinkedIn Caleg, Capres dan Partai Politik Analisis aktivitas media sosial parpol menggunakan variabel berdasarkan penelitian dari Amirullah dan Nurhadryani 2013 yang ditambahkan dengan metode yang digunakan oleh Bonson et al 2012. Variabel terdapat pada tabel 6.