CONTEXT OF LEARNING EXPERIENCE

20 Unit 4 ADVERTISEMENT Basic Competences Reading: To respond meaning in formal and informal short functional advertisement written text, accurately and acceptably in daily life context and to access knowledge Writing: To express meaning in formal and informal short functional advertisement written text, accurately and acceptably in daily life context and to access knowledge Indicators: At the end of the lesson, the students are able to: a. Identify the theme of the lesson b. Predict the topic of the lesson from pictures c. Identify advertisement in their daily lives d. Analyze the theory of advertisement e. Read the text with the correct pronunciation f. Answer questions based on the text g. Discuss about the use of advertisement in daily lives h. Produce simple written advertisement i. Evaluate their friends’ written advertisement 21 ♠ Activating Background Knowledge Look at those pictures and answer these following questions 1. What do you know about those 2 pictures? 2. Where do you find those products? 3. Do you think those products are popular in Indonesia? Why? ♠ Predicting Can you guess what topic which we want to discuss? Please share your answer with your friends to check whether they have the same answer with you or not Now, we will discuss about advertisement. This topic will be very interesting since everyday we can find many kinds of advertisement in our daily life. What is advertisement? Advertisement is a form of communication whose purpose is to inform potential 22 customers about products and services and how to obtain them. It is used to influence people’s thoughts and actions to do or buy something. Advertisements often contain both factual information and persuasive messages. Where can you find advertisements? Advertisements are usually placed anywhere an audience can easily andor frequently access visuals andor audio and print. You can find it on television, radio, movies, magazines, newspapers, video games, internet, and billboard. ♠ Read this text carefully Below, there are two examples of advertisement text. Try to understand those two texts Text 1 Light ning st rik e s t he e a rt h 1 0 0 t im e s e ve ry se c ond. Light ning e x pe rt , M r. H St orm , re c om m e nds t ha t e ve ry fa m ily hom e ne e ds a light ning rod a t t a c he d. Don’t le a ve Y OU R fa m ily unprot e c t e d I nve st in a T hor Light ning Rod t oda y or your fa m ily c ould fry t om orrow . Sim ply a t t a c h it t o your building t op a nd t he e le c t ric it y w ill be dire c t e d sa fe ly t o t he ground. Ple a se c ont a c t 5 6 5 6 7 7 3 for ge t t ing furt he r inform a t ion a nd t he produc t T H OR LI GH T N I N G RODS PROT ECT I ON FROM T H E GODS Taken from K-6 English Syllabus and Support Document 23 Text 2 ♠ Checking Comprehension Answer These Following Questions 1. What are the products which are being advertised in the first and the second ads? 2. Can you find slogan in those ads? What isare that slogan? 3. Why do the writers use slogan in that advertisement? 4. What are the components of advertisement? 5. Give your opinion about a good advertisement 24 ♠ Discussion Make a group of 4 students and discuss about these questions a. Do you think advertisement is important in our daily lives? b. Do you think this topic is important to discuss? c. What is the use of advertisement in our daily lives? ♠ Let’s Write Create an advertisement Choose a product or service which interest you. Then, create written advertisement of that productservice. Make as interesting as you can ♠ Evaluating Asking Comment s on Your Work Exchange your advertisement text with your friends. Ask opinion, suggestion and comment s on your work from them. Then, revise it ♠ Student Self- Evaluation • What have you learnt today? __________________________________________________________ __________________________________________________________