Statistical Hypotheses RESEARCH METHODOLOGY

Respondent Gender Age Length of exposure 11 F B D 12 F B D 13 F B D 14 F B C 15 M B D 16 M C C 17 M B C 18 F B D 19 M B B 20 F B D 21 M B D 22 F B D 23 F B D 24 M B B 25 F B D 26 F B C 27 F B D 28 F B B 29 F B C 30 F B D Table 4.2 The Summary of Respondents’ Background Category Number of Respondents Percentage Gender: M Male 10 33 F Female 20 67 Age: A 17 – 18 years old B 19 – 20 years old 27 90 C 21 – 22 years old 3 10 D 23 – 24 years old Length of exposure: A 1 – 3 years B 4 – 6 years 3 10 C 7 – 9 years 11 37 D ≥10 years 16 53 Figure 4.1 The Comparison of Respondents’ Gender Aside from the respondents’ background, the first section of the questionnaire also describes the respondents’ preference in watching movies, namely the preferred media and genres. In this case, the respondents were allowed to choose multiple options. The findings show that the most used medium is digital media file. It is probably because digital media file, such as mkv, mp4, or avi formats, are easier to obtain through the internet. Interestingly, online streaming is the least used medium, even though it also requires internet. This is probably due to the fact that streamed movies can only be watched once; while digital media file can be saved in computer’s storage to be watched repeatedly. Figure 4.2 The Respondents’ Media Preference in Watching Movies 33 67 Male Female 20 15 6 15 22 5 10 15 20 25 Movie theater DVD Online streaming Television Digital media file T he nu m ber o f re spo nd ent s Watching Media The findings also showed that the respondents’ preference in choosing the movie genres and subgenres is quite evenly distributed. Animation is the most preferred genre; chosen by 67 of the respondents, while romance and fantasy are the second most preferred ones; each chosen by 63 of the respondents. This is probably due to the nature of the three genres. Animated movies are often intended for younger audiences, hence the language and the story are usually easy to understand. Animated movies often use colorful pictures in their narrative, which makes the audience interested. Fantasy has imaginative elements that are interesting for the audience, and romantic movies are appealing and relatable to many teenagers and young adults. The least preferred genre is war, which was chosen by only 20 of the respondents. This is probably due to the violence shown in such movies that can make audience uncomfortable. Moreover, the questionnaire provided ―Other genre‖ option, which can be filled by respondent. Only one respondent filled this option and the genre he chose was ―Con-artist‖. The respondent also gave examples of the genre, which were Ocean Trilogy and the Italian Job. Figure 4.3 The Respondents’ Genre and Subgenre Preference 17 18 20 18 16 19 13 12 19 17 14 6 1 5 10 15 20 25 T he nu m ber o f re spo nd ent s Genres and Subgenres