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Perceived Quality Brand Attitude Brand Awareness Perceived Quality

LAMPIRAN 6: HASIL UJI RELIABILITAS 1. Brand Awareness Reliability Statistics Cronbachs Alpha N of Items .779 4 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted BAW_1 11.4667 6.395 .798 .614 BAW_2 11.8333 6.351 .773 .624 BAW_3 11.8667 6.257 .740 .638 BAW_4 12.7333 9.237 .155 .931

2. Perceived Quality

Reliability Statistics Cronbachs Alpha N of Items .936 14 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted PQ_1 46.9000 79.817 .684 .932 PQ_2 46.8000 77.062 .735 .930 PQ_3 46.9333 81.720 .588 .934 PQ_4 46.7333 76.064 .916 .925 PQ_5 46.6000 79.007 .784 .929 PQ_6 46.6667 74.368 .801 .928 PQ_7 46.8000 80.097 .531 .937 PQ_8 46.8333 80.764 .744 .931 PQ_9 46.8333 78.420 .652 .933 PQ_10 46.7667 77.220 .676 .932 PQ_11 46.6333 81.551 .671 .933 PQ_12 46.7000 78.355 .762 .930 PQ_13 46.7000 80.769 .632 .933 PQ_14 46.8667 79.499 .612 .934

3. Brand Attitude

Reliability Statistics Cronbachs Alpha N of Items .871 3 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted BAT_1 6.7667 4.254 .699 .865 BAT_2 6.7000 3.941 .753 .817 BAT_3 6.8000 3.821 .807 .767 LAMPIRAN 7: HASIL STATISTIK DESKRIPTIF Deskriptif Descriptive Statistics N Minimum Maximum Mean Std. Deviation brand_awareness 115 5.00 20.00 15.1043 3.38048 perceived_quality 115 23.00 70.00 50.4087 8.87031 brand_attitude 115 3.00 15.00 9.3826 2.78650 Valid N listwise 115 LAMPIRAN 8: HASIL ANALISIS TABULASI SILANG 1 Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent Jenis_Kelamin BAW 115 100.0 0.0 115 100.0 Jenis_Kelamin PQ 115 100.0 0.0 115 100.0 Jenis_Kelamin BAT 115 100.0 0.0 115 100.0

1. Brand Awareness

Crosstab Brand Awareness Total Tinggi Sedang Rendah Jenis_Kelamin Laki-laki Count 32 30 6 68 Expected Count 32.5 29.0 6.5 68.0 within Jenis_Kelamin 47.1 44.1 8.8 100.0 within BAW 58.2 61.2 54.5 59.1 of Total 27.8 26.1 5.2 59.1 Perempuan Count 23 19 5 47 Expected Count 22.5 20.0 4.5 47.0 within Jenis_Kelamin 48.9 40.4 10.6 100.0 within BAW 41.8 38.8 45.5 40.9 of Total 20.0 16.5 4.3 40.9 Total Count 55 49 11 115 Expected Count 55.0 49.0 11.0 115.0 within Jenis_Kelamin 47.8 42.6 9.6 100.0 within BAW 100.0 100.0 100.0 100.0 of Total 47.8 42.6 9.6 100.0

2. Perceived Quality

Crosstab Perceived Quality Total Tinggi Sedang Rendah Jenis_Kelamin Laki-laki Count 19 43 6 68 Expected Count 17.1 45.5 5.3 68.0 within Jenis_Kelamin 27.9 63.2 8.8 100.0 within PQ 65.5 55.8 66.7 59.1 of Total 16.5 37.4 5.2 59.1 Perempuan Count 10 34 3 47 Expected Count 11.9 31.5 3.7 47.0 within Jenis_Kelamin 21.3 72.3 6.4 100.0 within PQ 34.5 44.2 33.3 40.9 of Total 8.7 29.6 2.6 40.9 Total Count 29 77 9 115 Expected Count 29.0 77.0 9.0 115.0 within Jenis_Kelamin 25.2 67.0 7.8 100.0 within PQ 100.0 100.0 100.0 100.0 of Total 25.2 67.0 7.8 100.0

3. Brand Attitude

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