E. Research Methodology
1. The Objective of the Research
The purpose of this research is to analyze the translation method that applied in baby products‟ translation and to analyze the types of translation procedures,
especially transposition, modulation, and adaptation, from English into Indonesian particularly in the directions using of baby product that provide two
languages on the package or label.
2. The Method of Research
In this research the writer analyzes the data using descriptive qualitative method. It means that she tries to answer the whole questions in the research
question by describing the problem in this research. In addition, the writer explains and describes the opinion to analyze the object of the research.
3. The Technique of Data Analysis
The data collected are analyzed by using qualitative analytic technique by comparing relevant theorist. The two languages; English and Indonesian are found
in the label, strip, box, and package of the product are collected as a primary data. To get the data, the writer looks for the product, which is English as a mother
language in every area of selling. The primary data is supported by secondary data or references, which are relevance with the study. They are books, dictionaries,
and internet.
4. Instrument of the Research
The instrument of this research is the writer herself through analyzing the data. The writer does it by three steps. First, the writer reads the theory of translation
from various source, like books, internet, etc. second, the writer finds the product,
especially baby products, which have two languages; English and Indonesian on the label, package, or strip of the product. Third, the writer analyzes the sentences
on the label to find the translation procedure in the sentences of the product.
5. The Unit of Analysis
The unit of analysis in this research is the labels of baby product available in Indonesia but produced by other countries, which have two languages; English
and Indonesian in those direction label, box, or strip. The products are produced by PT Arnot‟s Indonesia, PT Johnson-Johnson Int. USA, PZ Cusson Int. Ltd.
England, PT Kinocare Era Kosmetindo, Pigeon Corporation, and PT Kimberly- Lever Indonesia.
CHAPTER II
THEORITICAL FRAMEWORK
A. The Definition of Translation