Advertisement Feature Intra-word Code-switching

32 magazine were 1083 cases. The highest number of intra-sentential code-switching cases was found in news articles of the February edition with total number of cases were 244 cases. The lowest number of cases was in advertisement article of the January edition.

a. Advertisement

In advertisement articles, the researcher found several cases of intra- sentential code-switching. The February edition had bigger number of intra- sentential code-switching cases than the January edition. The researcher found 20 cases in the January edition and 24 cases in the February edition. The researcher took five samples of intra-sentential which were in the five highest frequencies. Table 4.4 presented the five highest frequencies of intra-sentential code-switching cases in advertisements in each edition. Table 4.4 Sample of Intra-sentential Code-switching in Advertisements Articles Editions Example of Cases Occurrence January enterprise hard disk drive 4 broadband internet 2 hard disk drive 2 backup image 1 mobile computing 1 February end user 3 hard copy 2 broadband internet 1 consumable goods 1 prepaid voucher 1 In the January edition, the phrase enterprise hard disk drive appeared four times. The phrase broadband internet and hard disk drive appeared twice. 33 The phrase backup image, mobile computing and other cases appeared only once. In the February edition the phrase end user had the biggest amount of appearance with the number of appearance three times. The phrase hard copy appeared twice. Meanwhile, the phrase broadband internet, consumable goods, prepaid voucher and other cases appeared once. From Table 4.4, the most frequent intra-sentential code-switching cases were in the form of noun phrases.

b. Feature

In feature article, the researcher found a number of intra-sentential code- switching cases. The February edition had the bigger number of frequency of intra-sentential code-switching rather than the January edition. In the January edition, there were 151 cases, while in the February edition there were 215 cases. Most of the cases found were in the form of noun phrases. The researcher put the cases in a rank of five highest frequencies. Table 4.5 Sample of Intra-sentential Code-switching in Feature Articles Editions Example Cases Occurrence January file backup 7 remote control 7 control panel 4 hyper focal distance 4 cloud computing 3 February access point 21 optical drive 8 wireless router 8 dual core 5 entry level 4 34 Table 4.5 presented the five highest frequencies of intra-sentential code- switching cases in feature articles in each edition. In the January edition, the word file backup and remote control had the highest number of frequency which appeared seven times, the word control panel and hyper focal distance appeared four times and cloud computing appeared three times. In the February edition, the word access point had the biggest number of appearance which appeared 21 times. This word became the highest frequency for both January and February edition. The word optical drive and wireless router appeared eight times, and entry level appeared four times.

c. News

Intra-sentential code-switching was mostly found in news articles. It had the biggest number of cases rather than the other categories. The researcher found 226 cases in the January edition and 244 cases in the February edition. There was no significant difference in the findings between January and February editions. Most of the intra-sentential cases found in news articles were noun phrases. After counting the number of intra-sentential code-switching cases, the researcher ranked the words into five highest frequencies. . Table 4.6 presented the five highest frequencies of intra-sentential code- switching in news articles in each edition. The word data center had the highest frequency in both January and February editions. It appeared 10 times in each edition. In the January edition the word cloud computing appeared nine times, fun filter effect appeared six times, entry level appeared five times, and gift card appeared four times. In the February edition, the word disruptive technology