36
appeared three times. Meanwhile, in the February edition the word social media had the highest frequency. It appeared ten times. The word in memory
computing appeared nine times, big data appeared eight times, new analytic
appeared seven times, and real time appeared four times. All those cases were
noun phrases.
Table 4.7 Sample of Intra-sentential Code-switching in Opinion Articles
Editions Example of Cases
Occurrence
January
social media 28
business objective 5
cloud computing 5
data center 4
social networking 3
February
social media 10
in memory computing 9
big data 8
new analytic 7
real time 4
2. Inter-sentential Code-switching
The third type of code-switching based on Hoffman’s theory 1991 is inter-sentential code-switching. Inter-sentential code-switching is code-switching
which occurs between sentences Hoffman, 1991: 212. A code-switching case can be considered as inter-sentential code-switching if occurs after a sentence in
the first language finishes or before a sentence of the first language starts. The researcher found 137 inter-sentential code-switching cases in both January and
February editions. Inter-sentential code-switching cases were mostly found in advertisements. Advertisements of the January edition had the biggest number of
inter-sentential code-switching cases with total number of occurrence 60 times.
37 Meanwhile, the lowest number of inter-sentential code-switching case was in
opinion of the January edition with zero occurrences. The researcher found inter-sentential code-switching cases were in the
form of single word, phrases, or sentences. The examples of single word inter-
sentential code-switching were cover, discount, start and end. The researcher also found cases in the form of phrase. The examples were spin speed, transfer
rate, document solution, and color selection. The researcher also found inter-
sentential code-switching cases which were in the form of sentence. There were four examples of sentence inter-sentential code-switching.
1 The world is changing but our power is permanent
InfoKomputer magazine January 2012, Pg. 141
2 Let’s go to the cloud
InfoKomputer magazine January 2012, Pg. 1 3
Are you ready to jam? InfoKomputer magazine February 2012, Pg. 32
4 Start a startup
InfoKomputer magazine February 2012, Pg. 112
Table 4.8 presented the number of intra-sentential code-switching cases which were found in two editions of InfoKomputer magazine in each category.
Table 4.8 The Occurrence of Inter-sentential Code-switching Cases
Editions Categories of the Articles
Advertisement Feature
News Opinion
January 60
11 1
February 40
16 3
6
Total Number
137
38
a. Advertisement
In advertisements category, the researcher found a number of inter- sentential code-switching cases. Advertisements had the biggest number of inter-
sentential code-switching cases rather than the other categories. The researcher found 60 cases in the January edition and 40 cases in the February edition. In
both editions, the researcher found several cases of inter-sentential code-switching which were in the form of single word. In the January edition, the researcher only
found one case which was in the form of single word. It was the word discount.
Meanwhile, in the February edition, the researcher found four cases. The word
discount appeared twice and the word cover also appeared twice. The researcher
also found inter-sentential code-switching cases which were in the form of phrase.
The examples of phrase inter-sentential code-switching were document solution, your reliable IT products, your mobile storage solution,
and humidity protection
. Inter-sentential code-switching cases which were in the form of sentence were also found in advertisement category in both editions. These were
the examples of sentence inter-sentential code-switching. 1
Let’s simply share
InfoKomputer magazine January 2012, Pg. 19 2
Stay up to date wherever you are InfoKomputer magazine January
2012, Pg. 21 3
Undisputed industry leader in power protection.
InfoKomputer magazine February 2012, Pg. 7
b. Feature
In feature articles, the researcher found several cases of inter-sentential code-switching. In the January edition, there were 11 cases which were found.
