Advertisement Feature Inter-sentential Code-switching

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a. Advertisement

In advertisements, the researcher found a number of involving a word within a sentence code-switching cases. Advertisements in the February edition had a bigger number of occurrence rather than advertisements in the January edition. The researcher found 22 cases in the January edition and 39 cases in the February edition. Table 4.10 presented five highest frequency of involving a word within a sentence code-switching cases in advertisements of January and February editions. Table 4.10 Sample of Involving a Word within a Sentence Code-switching in Advertisements Editions Example of Cases Occurrence January notebook 4 gadget 2 mobile 2 browser 1 design 1 February host 3 virtual 3 benefit 2 consumable 2 toner 2 From Table 4.10, it could be seen that most of the cases found were noun, but there were also several adjective. In the January edition, the word notebook appeared four times, the word gadget and mobile appeared twice, and the word browser , design and other words appeared only once. In the February edition, the words host and virtual appeared three times and the words benefit, consumable and toner appeared twice. 43

b. Feature

Feature articles had the biggest number of involving a word within a sentence code-switching cases among the other categories. The researcher found 733 cases in the January edition and 741 cases in the February edition. The researcher ranked the cases into five highest frequencies. Table 4.11 presented the five highest frequency of involving a word within a sentence code-switching cases in feature articles of two editions of InfoKomputer magazines. Table 4.11 Sample of Involving a Word within a Sentence Code-switching in Feature Articles Editions Example of Cases Occurrence January feature 74 port 31 backup 28 game 24 file 23 February malware 53 file 37 feature 35 port 33 smartphone 22 From Table 4.11 it could be seen that most of involving a word within a sentence cases which were found were noun. In the January edition, the word feature appeared 74 times, the word port appeared 31 times, the word backup appeared 28 times, the word game appeared 24 times, and the word file appeared 23 times. In the February edition, the word malware appeared 53 times, the word file appeared 37 times, the word feature appeared 35 times, the word port appeared 33 times, and the word smartphone appeared 22 times.