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CHAPTER III RESEARCH METHODOLOGY
The researcher classifies this chapter into some different parts namely research method, research setting, research subject, data gathering technique, data
analysis technique, and research procedure.
A. Research Method
This research was a sociolinguistic study that is concerning on language, and its society. According to Holmes 2008, sociolinguistics
is “the study of the relationship between language and the context that is used” p. 1. In this case, the
study is conducted by using sociolinguistics as the main concept of the research because the researcher wanted to find the relationship between the use of
conversational styles by men and women in cross-sex conversations. In other words, both men and women have different ways to communicate in society then the
researcher wanted to find how the way of they communicate influence their relationship especially in cross-sex communication.
Furthermore, this research was also using qualitative research as the method to get the data. Ary et al. 2008 describe qualitative research as a philosophical
approach that is concerning with social reality. This means that the researcher focuses on the understanding of human behavior where it covers how they do, how they think
24 and how they feel. As a result, the participant’s experience will lead a qualitative
researcher to get the understanding of social reality p. 23. In this part, the researcher applied qualitative research as the method
by identifying Alex’s and Gigi’s conversational styles and analyzing the misunderstanding phenomenon that appeared
in their conversations. In analyzing the data, the researcher used discourse analysis technique. In this
case, the researcher concerned with the context of communication in cross-sex conversations by using spoken text. The spoken text dealt with
He’s Just Not That into You movie that represented spoken language by Alex and Gigi. In this part, the
researcher changed it into written transcription so that it would be easy to be analyzed.
B. Research Setting
The researcher conducted the research for four months, from February until June 2016. In February 2016, the researcher selected
He’s Just Not That into You movie as the source of the data then chose the main characters in the movie, Alex and
Gigi to be observed. The researcher transcribed their conversations which had been gathered from the whole of Just Not That into You movie transcript in April 2016.
The next things were the researcher classified the conversations into some characteristics of conversational style then analyzed it in order to find out the factors
of misunderstanding from May to June 2016. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI