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There are several ways to assess a translation product. An expert or experienced translator will put a big favor in assessing a translation product.
However the reader s’ reaction towards the translation product can also measure
the quality of the translation product. In film translation, especially in form of subtitle text, a translator should
highly consider the accuracy, acceptability, and the readability of the film translation product. The readability and acceptability of a subtitle text examined
not only by the viewers understanding upon the subtitle text, but also by the length of the sentence of the subtitle text considering that the text appears on
screen for limited time.
G. The animation movie Madagascar II Escape to Africa
Madagascar: Escape 2 Africa or simply just Madagascar 2 is the 2008 animated sequel to the 2005 film Madagascar, about the continuing adventures of
Alex the Lion, Marty the Zebra, Melman the Giraffe, and Gloria the Hippo. It is directed by Eric Darnell and written by Etan Cohen. It stars the voices of Ben
Stiller, Chris Rock, David Schwimmer, Jada Pinkett Smith, Sacha Baron Cohen, Cedric the Entertainer, and Andy Richter. The movie is also providing voices are
Bernie Mac, Alec Baldwin, Sherri Shepherd, Elisa Gabrielli, and will.i.am. It was produced by DreamWorks Animation and distributed by Paramount Pictures, and
was released on November 7, 2008.
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The film has received mixed to positive reviews from critics. Rotten Tomatoes has reported that 65 of critics based on 137 reviews with the
consensus stating that Madagascar: Escape 2 Africa is an improvement on the original, with more fleshed-out characters, crisper animation and more consistent
humor. Another review aggretagor, Metacritic classified the film into the generally favorable reviews category with 61100 approval rating based on 24
reviews, also a bit higher a score than the original.
Michael Phillips of the Chicago Tribune has stated in his review that the film goes easy on the pop culture jokes, I should clarify: one of the smarter
things in the script is how Alex, who digs his Bob Fosse and Jerome Robbins dance moves, becomes the films primary pop-cult gag. Roger Ebert of the
Chicago Sun-Times gave the film 3 stars and wrote This is a brighter, more engaging film than the original Madagascar. Steven D. Greydanus complained
the films plot was similar to The Lion King, Joe Vs. The Volcano, and Happy Feet. Carrie Rickey of the Philadelphia Inquirer gave the film 2 stars and wrote
Take the flat tire that was Madagascar. Retread it with The Lion King storyline. Pump it up with air. Now you have Madagascar: Escape 2 Africa. John
Anderson gave the film 3 12 approval rating and stated Madagascar 2: Escape to Africa, the sequel to the enormously successful DreamWorks adventure and a
film that hews close to the whole Lion Kingspecies-as-destinyself-fulfillment paradigm.
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The film starts as a prequel, showing a small part of Alexs early life, including his capture by hunters. It soon moves to shortly after the point where the
original left off, with the animals deciding to return to New York. They board an airplane in Madagascar, but crash-land in Africa, where each of the central
characters meets others of the same species; Alex is reunited with his parents. Problems arise, and their resolution occupies much of the remainder of the film.
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CHAPTER III RESEARCH METHODOLOGY
A. Research Method
In discussing the accuracy of wordplay translation in the animation movie Madagascar II Escape to Africa, the researcher applies descriptive qualitative
method which deals with the observation and interpretation of the researcher toward the subject of the research. Sutrisno Hadi states that a descriptive research
is a research in which the researcher needs only to collect and analyze the data to subsequently be able to draw a conclusion upon the data without making a
generalization 1983: 3. Qualitative research, according to Moleong 1990: 4 is a type of research that does not include any calculation or enumeration. In addition,
Sutopo implies that the data in qualitative research is not in the form of numbers but in the form of words or sentences 2002:35.
In this research, the researcher does not need to find and prove the hypothesis. The research encompasses the process where the researcher collects,
observes, and presents the data in the form of sentences. Next, the researcher analyzes the data and interprets the analysis result. As the research conducts those
steps, it can be said that the research employs a descriptive qualitative method.
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