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Kemp in 1977 which enables the designers to use the model flexibly to suit their own needs Kemp, 1996. This model can also be applied in all education levels.
a. Kemp’s Model
According to Kemp 1977, p. 8, a plan is designed to answer these three primary questions.
1 What must be learned? Objective
2 What procedures  and  resources  will  work  best  to  reach  the  desired  learning
level? Activities and resources 3
How will we know when the required learning has taken place? Evaluation Kemp 1977 offers eight elements in designing the program development
p. 8. Each element is connected in an oval shape and it shows the flexibility of the model figure 2.1. Those eight elements are:
1 Identifying Goal, Topics, and General Purpose
A  designer  should  decide  the  goals  of  the  system,  select  the  topics  to  be taught by the teacher, and specify the general purpose of each topic in making
instructional  design.  In  the  design, the  goals  are  obtained  through society, students,  and  subject  areas.  Then,  topics  in  the  system  should  be  arranged
from the simplest level to the complex level.  In  addition, general purpose is taken from the topic which also expresses students’ expectation.
2 Analyzing the Learners’ Characteristics
In  order  to  have  a  good  design  which is exactly  effective  for  students’ success,  the  designer  should  analyze  the  students’  need,  students’  lacks,
students’ wants, students’ characteristics through the need analysis. The result
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of  the  need  analysis  determines the  design  result,  such  as  in planning,  in selecting topics, and in identifying the learning objectives.
3 Identifying Learning Objectives
Identifying  learning  objective  is  difficult  but  it  is  essential  in  making instructional design. Learning acquires active efforts from the learner so that
the  designers  should  determine  the  objectives  that  are  measurable  to  be achieved by the students.
4 Listing Subject Content
Subject  content is closely  related  to  the  objectives  and  students’  need.  The designer  decides  the  content  which  is  suitable  and  needed  to  achieve  the
objective of each topic. 5
Developing Pre-Assessment The  designer  develops  pre-assessment  to  determine  students’  background
knowledge about the topic.  In order to plan the activities, the designer finds what the students really need and what topics that they have already mastered
through the pre-assessment. 6
Selecting Teaching Learning Activities and Resources The  designer  selects  teaching  learning  activities,  methods,  and  instructional
resources  that is most  appropriate  for  accomplishing  each  objective  through subject content. The designers should know the strengths and the weaknesses
of  various  methods  or  material.  They  can  select  the  methods  and  activities based on the students’ characteristics and students’ needs.
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7 Coordinating Support Services
The  designer  coordinates  the  support  services  required  to implement  the design  plan,  for  example, budget,  facilities,  equipments,  and  schedules  to
carry out the instructional plan. 8
Evaluating Students’ Learning This  is  the  last  part  of  the  Kemp’s  model.  The designer  evaluates the
students’  learning  related  to  the  accomplishment  of  the  objectives.  The evaluation  is  used  to  determine  whether  the  material  is  successfully
implemented or not. Figure 2.1 that follows illustrates the relationship of each step in the plan to
the other steps.
Figure 2.1 Kemp’s Model of Instructional Design Kemp, 1977, p. 8
Goals, Topics, General
Purpose
Learner’s Characteristic
s Learning
Objectives
Subject Content
Pre- Assessment
Teaching Learning Activities and
Resources Support
Services Evaluation
REVISE
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According  to  Kemp  1977,  developing  an  instructional  system  is  a continuous process. Each step in the diagram always needs a revision. Therefore,
the  changes  in  one element will  influence  other  elements  because  they  are interdependent. This  model  has a  flexibility  process  that  enables the  designer  to
start with whichever element you are ready to start with and then move back and forth to the other steps Kemp, 1977, p. 9.
2. Syllabus