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2. GARUDA AIRLINE ADVERTISEMENTS IN 2015 Q1.

Q2. Universitas Sumatera Utara 104 Q3. Q4. Q5. Universitas Sumatera Utara 105 Q6. Q7. Universitas Sumatera Utara 106 Q8. Q9. Q10. Universitas Sumatera Utara 107 Q11 Q12. Q13. Universitas Sumatera Utara 108 Q14. Q15 Universitas Sumatera Utara 96 REFERENCES Bloomfield, Leonard. 1935. Language. London : Compton Printing Ltd. Bungin, Burhan. 2003. Analisis Data Penelitian Kualitatif. Jakarta : Raja Grafindo Persada. Burke. 1980. Advertising In The Market Place. New York : Mc. Graw – Hill, Inc. Bustrum, Bonnie. 2001. A thesis :Language Power in the ESL Class. Grand Valley StateUniversity. Fairclough, Norman. 1989. Language Power. New York : Longman Inc. Goddart, Angela. 1998. The Language of Advertising. London : Routledge. Hadi, Sutrisno. Metodologi Research 2. Yogyakarta : Erlangga. 1989. Hadi, Sutrisno. Metodology Research 1. Yogyakarta : Erlangga. 1989. Hafer, K and White, G. 1977. Advertising Writing : Putting Creative StrategyToWork. United States of America : West Publishing CO. Hannes, Kalev. 2000. Language Use in Advertising: An Analysis of Linguistic Features Across Readership Domains. London. Jefkins, Frank. 1996. Periklanan. Jakarta : Erlangga. Johnstone, Barbara. 2009. Discourse Analysis. Singapore : Blackwell. Mandel, Maurice. 1984. Advertising. London : Prentice – Hall Inc. Nawawi, H and Martini, M. 1994. Penelitian Terapan.Yogyakarta : Gajah Mada University Press. Purwoko, Herudjati. 2008. Discourse Analysis : Kajian Wacana bagi Semua Orang.Jakarta : Indeks. Young, L and Fitzgerald, B. 2006. The Power of Language : How Discourse Influences Society. London : Equinox. Universitas Sumatera Utara 97 Valkinz, Wirman. 1999. A Thesis : Power in Language Use; A Case Study in Gondang Sasak Speech Community. Website sources: Boggs, Lacy. Brand Voice and The Power of Words: Diction.March 12, 2015. http:lacyboggs.combrand-voice-diction Evans, Marcus. The language of advertising.March 12, 2015. http:www.linguarama.compsmarketing-themed-englishthe-language-of advertising.htm Goethe. The Power of Language. A philosophical-sociological reflection. November 21, 2015. http:www.goethe.delhrprjmacmspen1253450.htm Linghong, Zou. The Linguistic Features of English Advertising. May 24, 2015. https:www.academia.edu8682797THE_LINGUISTIC_FEATURES_OF_ ENGLISH_ADVERTISING. Misbah, Meehren. What Are The Three Major Functions Of Advertising?. June 12 2015. http:www.blurtit.comq249327.html. Nirmaldasan. The Average Sentence Length. May 24, 2015. https:strainindex.wordpress.com20080728the-average-sentence-length. Thompson, Cat. The Power of Language. February 05, 2015. https:experiencelife.comarticlethe-power-of-language Universitas Sumatera Utara 34 CHAPTER III METHODOLOGY

3. 1 Research Method