85
2. 2015 No.
Language Features
Data no.
Data Word
PhraseSentence
1. Short phrase
Q1 Garuda Indonesia
The Airline of Indonesia Garuda Indonesia
The Airline
of Indonesia
5 star-Airline 5 star-Airline
Q2 World‟s best cabin crew
World‟s best cabin crew Garuda Indonesia
The Airline of Indonesia Garuda Indonesia
The Airline
of Indonesia
Q3 World‟s 5-Star Airline
World‟s 5-Star Airline World‟s best cabin crew
World‟s best cabin crew Garuda Indonesia
The Airline of Indonesia Garuda Indonesia
The Airline
of Indonesia
Q5 Garuda Indonesia
The Airline of Indonesia Garuda Indonesia
The Airline
of Indonesia
Proud to take Indonesia to the world stage
Proud to take Indonesia to the world stage
World‟s Best Cabin Crew 2014
World‟s Best Cabin Crew 2014
Q6 Garuda Indonesia
The Airline of Indonesia Garuda Indonesia
The Airline
of Indonesia
Official Global Airline Partner
of Liverpool
Football Club Official Global Airline
Partner of Liverpool Football Club
Q9 Combining our loyalty
programs. Combining our loyalty
programs. Q14
The world‟s
most improved Airline.
The world‟s
most improved Airline.
2 Long phrase
Q1 Garuda Indonesia Travel
Experience Grand
Opening Lombok
Epicentrum Mall, 17-18 0ctober 2015
Garuda Indonesia
Travel Experience
Grand Opening
Lombok Epicentrum
Mall, 17-18 0ctober
2015
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No. Language
feature Data
No. Data
Word PhraseSentence
Q14 Renowned for its tropical
rainforest decer
: featuring a 5
– story Garden Wall, the world‟s
first Butterfly Garden, and
6-meter grotto-
waterfall. Renowned
for its
tropical rainforest decer : featuring a 5
– story Garden
Wall, the
world‟s first Butterfly Garden, and 6-meter
grotto-waterfall.
3. Long
Sentence Q3
To celebrate Our Greatest Achievement
in Becoming
a 5-Star
Airline, Garuda
is offering returns Economy
Class tickes to Bali for HKD500 AS a special
thank
you for
your continuous support.
To celebrate
Our Greatest Achievement
in Becoming a 5-Star Airline,
Garuda is
offering returns
Economy Class tickes to Bali for HKD500 AS
a special thank you for your
continuous support.
Q7 Garuda Indonesia is in
the mids of an aggresive expansion
programme code named „Quantum
Leap‟ that has already resulted in a complete
top-to-toe
relaunch, a
massive investment in new
Aircraft, and
accreditation with 4-star rating for the quality of
its services. Garuda Indonesia is in
the mids of an aggresive expansion programme
code named „Quantum Leap‟ that has already
resulted in a complete top-to-toe relaunch, a
massive investment in new
Aircraft, and
accreditation with 4-star rating for the quality of
its services.
Q14 Now
the Garuda
Indonesia Experience is even better at Singapore
Changi Airport Terminal, T3 Check-In at Row
1Premium
Check –In
Area Now
the Garuda
Indonesia Experience is even better at Singapore
Changi Airport
Terminal, T3 Check-In at
Row 1Premium
Check –In Area
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From Tuesday
22 February
all Garuda
passengers in Singapore will depart and arrive
from Singapore Changi Airport Terminal 3.
From Tuesday
22 February all Garuda
passengers in Singapore will depart and arrive
from Singapore Changi Airport Terminal 3.
The state
–of-the-art facility is recognized as
one of the best airport terminals in the world.
The state –of-the-art
facility is recognized as one of the best airport
terminals in the world.
Renowned for its tropical rainforest
decer :
featuring a 5 – story
Garden Wall, the world‟s first Butterfly Garden,
and 6-meter
grotto- waterfall.
Renowned for
its tropical rainforest decer
: featuring a 5 – story
Garden Wall,
the world‟s first Butterfly
Garden, and 6-meter grotto-waterfall.
4. Simple
sentence Q4
Terms and
condition apply.
Terms and condition apply.
Q7 A 5-star rating is sure to
follow. A 5-star rating is sure to
follow. Q12
Travel will keep you going
Travel will keep you going
Complex sentence
Q7 Passengers number are
set to reach 24 million in 2013
as the
airline continues
to increase
traffic by 30 a year Passengers number are
set to reach 24 million in 2013 as the airline
continues to increase traffic by 30 a year
As Garuda reaches a fleet strength of 116 aircrafts
over the next two years the number of flight will
grow to over 400 a day serving a total of 62
domestic
and international destination.
As Garuda reaches a fleet strength of 116
aircrafts over the next two years the number
of flihghtd will grow to over 400 a day serving
a total of 62 domestic and
international destination.
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No. Language
Features Data
No. Data
Word PhraseSentence
5. Cliches
Q1 Voucher
Lotte Martsetiappembelian
tiket ke Jakarta Voucher Lotte Mart
setiap pembelian tiket ke Jakarta
Voucher Trans Studio setiap pembelian tiket ke
Makassar. Voucher Trans Studio
setiap pembelian tiket ke Makassar.
Diskon up to 30 untuk pemegang BPTV untuk
merchant Garuda
Indonesia di Lombok Diskon up to 30
untuk pemegang BPTV untuk merchant Garuda
Indonesia di Lombok
6. Favorable
words Q1
Paket Amazing Holiday Moment
amazing Merhandise
menarik setiap
transaksi IDR
2.500.000 menarik
Q2 World‟s best cabin crew
best Q3
Don‟t miss this one time special offer
special World‟s best cabin crew
best Q4
Step on
our new
CRJ1000 NextGen New
Q5 World‟s Best Cabin Crew
2014 Best
Q9 Combining our loyalty
programs. Loyalty
Q10 Make
every journey
rewarding. rewarding
Q11 Enjoy your flight, with
our best facilities, with our best service, with our
best luxury with us Best
Q13 New route from Brisbane. New
Q15 Experience
the most
spacious seat the world have ever seeen
Spacious
7. Imperative
sentence Q1
Experience the
most spacious seat the world
have ever seeen Experience
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Kunjungi stand kami dan dapatkan :
Kunjungi
Ikuti juga
Photo Competition
bersama Garuda
Indonesia Lombok akan dipilih 1
pemenang untuk
mendapatkan merchandise menarik.
ikuti
Q2 Enjoy Passenger Service
Assistance Enjoy
Q3 Don‟t miss this one time
special offer Don‟t miss
Q4 See the many wonders of
Indonesia. See
Step on
our new
CRJ1000 NextGen Step on
Q7 Take a quantum leap with
Garuda. Take
Q8 Celebrate your Ramadhan
with your family. Celebrate
Q10 MAKE
EVERY JOURNEY
REWARDING Make
Q11 Enjoy your flight, with
our best facilities, with our best service, with our
best luxury with us Enjoy
Q12 Keep flying.
Keep Q13
Take of with our latest round trip flights from
Brisbane to Denpasar or Jakarta
Take
Fly comfortably above the rest with Garuda
Indonesia. Fly
Q14 Enjoy
unsurpassed shopping at Terminal 3
and tempeing wide range of food and beverage
outlets Enjoy
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Experience the
real signature inflight service
combines with
our revitalised fleet to create
the Garuda
Indonesia Experience
Indonesia where our
experience
Experience the
real signature inflight service
combines with
our revitalised fleet to create
the Garuda
Indonesia Experience
Indonesia where our
experience
Q15 Experience
the most
spacious seat the world have ever seeen
Experience
Contact : 021-6678121 Contact
8. Interrogative
sentence Q13
Ready for
a new
gateway? Ready
9. Punctuation
Q3 Don‟t miss this one time
special offer
10. Abbreviation
Don‟t miss this one time special offer
Don‟t
Based on the finding above, the language features found in Garuda Airline advertisements published in 2014 are short phrase,long phrase, short sentence,
simple sentence, cliches, favorable words, and imperative sentences. The amount of data is explained as the following.
1. Short phrase
= 11 data 2.
Long phrase = 2 data
3. Short sentence
= 7 data 4.
Long sentence = 2 data
5. Simple sentence
= 5 data 6.
Cliches buzz word = 2 data
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7. Favorable word
= 9 data 8.
Imperative sentence = 14 data
Based on the data above, it can be concluded that the most dominant language feature in 2014 is imperative sentences. There are 14 data which used
imperative sentence. While in Garuda Airline advertisements published in 2015, language features
found are short phrase, long phrase, simple sentence, complex sentence, cliches, favorable word, imperative sentence, interrogative sentence, and punctuation, and
abbreviation. 1.
Short phrase = 14 data
2. Long phrase
= 2 data 3.
Simple sentence = 3 data
4. Complex sentence
= 2 data 5.
Cliches buzz word = 3 data 6.
Favorable words = 13 data
7. Imperative sentence = 18 data
8. Interrogative sentence = 1 data
9. Punctuation
= 1 data 10.
Abbreviation = 1 data
Based on the data above, the most dominant language feature is imperative sentences. There are 18 data which used imperative sentences in 2015.
According to the finding above, it can be concluded that imperative sentences is the most dominant language feature used in Garuda Airline in 2014 to 2015. There
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are 14 data which used imperative sentences in 2014. While in 2015, there are 18 data. So, it can be concluded that there are 32 data in 2014 to 2015 which use
imperative sentences.
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CHAPTER V CONCLUSION AND SUGGESTION
5. 1 CONCLUSION