2015 No. An Analysis Of Language Power In Garuda Airline Advertisements

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2. 2015 No.

Language Features Data no. Data Word PhraseSentence 1. Short phrase Q1 Garuda Indonesia The Airline of Indonesia Garuda Indonesia The Airline of Indonesia 5 star-Airline 5 star-Airline Q2 World‟s best cabin crew World‟s best cabin crew Garuda Indonesia The Airline of Indonesia Garuda Indonesia The Airline of Indonesia Q3 World‟s 5-Star Airline World‟s 5-Star Airline World‟s best cabin crew World‟s best cabin crew Garuda Indonesia The Airline of Indonesia Garuda Indonesia The Airline of Indonesia Q5 Garuda Indonesia The Airline of Indonesia Garuda Indonesia The Airline of Indonesia Proud to take Indonesia to the world stage Proud to take Indonesia to the world stage World‟s Best Cabin Crew 2014 World‟s Best Cabin Crew 2014 Q6 Garuda Indonesia The Airline of Indonesia Garuda Indonesia The Airline of Indonesia Official Global Airline Partner of Liverpool Football Club Official Global Airline Partner of Liverpool Football Club Q9 Combining our loyalty programs. Combining our loyalty programs. Q14 The world‟s most improved Airline. The world‟s most improved Airline. 2 Long phrase Q1 Garuda Indonesia Travel Experience Grand Opening Lombok Epicentrum Mall, 17-18 0ctober 2015 Garuda Indonesia Travel Experience Grand Opening Lombok Epicentrum Mall, 17-18 0ctober 2015 Universitas Sumatera Utara 86 No. Language feature Data No. Data Word PhraseSentence Q14 Renowned for its tropical rainforest decer : featuring a 5 – story Garden Wall, the world‟s first Butterfly Garden, and 6-meter grotto- waterfall. Renowned for its tropical rainforest decer : featuring a 5 – story Garden Wall, the world‟s first Butterfly Garden, and 6-meter grotto-waterfall. 3. Long Sentence Q3 To celebrate Our Greatest Achievement in Becoming a 5-Star Airline, Garuda is offering returns Economy Class tickes to Bali for HKD500 AS a special thank you for your continuous support. To celebrate Our Greatest Achievement in Becoming a 5-Star Airline, Garuda is offering returns Economy Class tickes to Bali for HKD500 AS a special thank you for your continuous support. Q7 Garuda Indonesia is in the mids of an aggresive expansion programme code named „Quantum Leap‟ that has already resulted in a complete top-to-toe relaunch, a massive investment in new Aircraft, and accreditation with 4-star rating for the quality of its services. Garuda Indonesia is in the mids of an aggresive expansion programme code named „Quantum Leap‟ that has already resulted in a complete top-to-toe relaunch, a massive investment in new Aircraft, and accreditation with 4-star rating for the quality of its services. Q14 Now the Garuda Indonesia Experience is even better at Singapore Changi Airport Terminal, T3 Check-In at Row 1Premium Check –In Area Now the Garuda Indonesia Experience is even better at Singapore Changi Airport Terminal, T3 Check-In at Row 1Premium Check –In Area Universitas Sumatera Utara 87 From Tuesday 22 February all Garuda passengers in Singapore will depart and arrive from Singapore Changi Airport Terminal 3. From Tuesday 22 February all Garuda passengers in Singapore will depart and arrive from Singapore Changi Airport Terminal 3. The state –of-the-art facility is recognized as one of the best airport terminals in the world. The state –of-the-art facility is recognized as one of the best airport terminals in the world. Renowned for its tropical rainforest decer : featuring a 5 – story Garden Wall, the world‟s first Butterfly Garden, and 6-meter grotto- waterfall. Renowned for its tropical rainforest decer : featuring a 5 – story Garden Wall, the world‟s first Butterfly Garden, and 6-meter grotto-waterfall. 4. Simple sentence Q4 Terms and condition apply. Terms and condition apply. Q7 A 5-star rating is sure to follow. A 5-star rating is sure to follow. Q12 Travel will keep you going Travel will keep you going Complex sentence Q7 Passengers number are set to reach 24 million in 2013 as the airline continues to increase traffic by 30 a year Passengers number are set to reach 24 million in 2013 as the airline continues to increase traffic by 30 a year As Garuda reaches a fleet strength of 116 aircrafts over the next two years the number of flight will grow to over 400 a day serving a total of 62 domestic and international destination. As Garuda reaches a fleet strength of 116 aircrafts over the next two years the number of flihghtd will grow to over 400 a day serving a total of 62 domestic and international destination. Universitas Sumatera Utara 88 No. Language Features Data No. Data Word PhraseSentence 5. Cliches Q1 Voucher Lotte Martsetiappembelian tiket ke Jakarta Voucher Lotte Mart setiap pembelian tiket ke Jakarta Voucher Trans Studio setiap pembelian tiket ke Makassar. Voucher Trans Studio setiap pembelian tiket ke Makassar. Diskon up to 30 untuk pemegang BPTV untuk merchant Garuda Indonesia di Lombok Diskon up to 30 untuk pemegang BPTV untuk merchant Garuda Indonesia di Lombok 6. Favorable words Q1 Paket Amazing Holiday Moment amazing Merhandise menarik setiap transaksi IDR 2.500.000 menarik Q2 World‟s best cabin crew best Q3 Don‟t miss this one time special offer special World‟s best cabin crew best Q4 Step on our new CRJ1000 NextGen New Q5 World‟s Best Cabin Crew 2014 Best Q9 Combining our loyalty programs. Loyalty Q10 Make every journey rewarding. rewarding Q11 Enjoy your flight, with our best facilities, with our best service, with our best luxury with us Best Q13 New route from Brisbane. New Q15 Experience the most spacious seat the world have ever seeen Spacious 7. Imperative sentence Q1 Experience the most spacious seat the world have ever seeen Experience Universitas Sumatera Utara 89 Kunjungi stand kami dan dapatkan : Kunjungi Ikuti juga Photo Competition bersama Garuda Indonesia Lombok akan dipilih 1 pemenang untuk mendapatkan merchandise menarik. ikuti Q2 Enjoy Passenger Service Assistance Enjoy Q3 Don‟t miss this one time special offer Don‟t miss Q4 See the many wonders of Indonesia. See Step on our new CRJ1000 NextGen Step on Q7 Take a quantum leap with Garuda. Take Q8 Celebrate your Ramadhan with your family. Celebrate Q10 MAKE EVERY JOURNEY REWARDING Make Q11 Enjoy your flight, with our best facilities, with our best service, with our best luxury with us Enjoy Q12 Keep flying. Keep Q13 Take of with our latest round trip flights from Brisbane to Denpasar or Jakarta Take Fly comfortably above the rest with Garuda Indonesia. Fly Q14 Enjoy unsurpassed shopping at Terminal 3 and tempeing wide range of food and beverage outlets Enjoy Universitas Sumatera Utara 90 Experience the real signature inflight service combines with our revitalised fleet to create the Garuda Indonesia Experience Indonesia where our experience Experience the real signature inflight service combines with our revitalised fleet to create the Garuda Indonesia Experience Indonesia where our experience Q15 Experience the most spacious seat the world have ever seeen Experience Contact : 021-6678121 Contact 8. Interrogative sentence Q13 Ready for a new gateway? Ready 9. Punctuation Q3 Don‟t miss this one time special offer 10. Abbreviation Don‟t miss this one time special offer Don‟t Based on the finding above, the language features found in Garuda Airline advertisements published in 2014 are short phrase,long phrase, short sentence, simple sentence, cliches, favorable words, and imperative sentences. The amount of data is explained as the following. 1. Short phrase = 11 data 2. Long phrase = 2 data 3. Short sentence = 7 data 4. Long sentence = 2 data 5. Simple sentence = 5 data 6. Cliches buzz word = 2 data Universitas Sumatera Utara 91 7. Favorable word = 9 data 8. Imperative sentence = 14 data Based on the data above, it can be concluded that the most dominant language feature in 2014 is imperative sentences. There are 14 data which used imperative sentence. While in Garuda Airline advertisements published in 2015, language features found are short phrase, long phrase, simple sentence, complex sentence, cliches, favorable word, imperative sentence, interrogative sentence, and punctuation, and abbreviation. 1. Short phrase = 14 data 2. Long phrase = 2 data 3. Simple sentence = 3 data 4. Complex sentence = 2 data 5. Cliches buzz word = 3 data 6. Favorable words = 13 data 7. Imperative sentence = 18 data 8. Interrogative sentence = 1 data 9. Punctuation = 1 data 10. Abbreviation = 1 data Based on the data above, the most dominant language feature is imperative sentences. There are 18 data which used imperative sentences in 2015. According to the finding above, it can be concluded that imperative sentences is the most dominant language feature used in Garuda Airline in 2014 to 2015. There Universitas Sumatera Utara 92 are 14 data which used imperative sentences in 2014. While in 2015, there are 18 data. So, it can be concluded that there are 32 data in 2014 to 2015 which use imperative sentences. Universitas Sumatera Utara 93 CHAPTER V CONCLUSION AND SUGGESTION

5. 1 CONCLUSION