1 CONCLUSION An Analysis Of Language Power In Garuda Airline Advertisements

93 CHAPTER V CONCLUSION AND SUGGESTION

5. 1 CONCLUSION

After analyzing the data, the writer concluded. 1. The language features found in the data are short sentences, short phrases, long phrases, long sentences, simple sentences, complex sentences, cliches buzz words, favorable words, imperative sentences, interrogative sentences, punctuation, and abbreviation. 2. The language features found influences the readers in different ways.Short sentences influence the readers by giving a point that is easy to understand. Short sentences are emphatic and clear and thus easy to remember.Short phrases have same influences to the short sentences. Short phrases influence the readers by giving points that are easy to understand and remember.The use of long sentences gives detailed explanation to the readers.The use of long sentence also gives detailed informations to the readers. Simple sentence influence the readers by reducing the difficulties of the text. The readers will get the point of the text easily due to the effectiveness of simple sentence.Complex sentences give information to the readers to make further understanding.The use of cliches buzz words influences the readers by creating a good advertisement. Cliches gives an interesting thing to the product advertised. Favorable words influence the readers by giving a happy outcome to the readers and strengthening the reader‟s belief about the product adertised. The use of imperative sentence influences the readers by asking the Universitas Sumatera Utara 94 reader to do an action. In this study, the use of imperative words influences the readers to use Garuda Airline.The use of interrogative sentence influence the readers by asking something to the reader.The use of punctuation influences the readers by giving power in words given punctuation. And the last, the use of abbreaviation inluences the readers by giving interesting words to the readers that are able to catch the reader‟s attention. 3. The most dominant language feature in Garuda Airline discussed is imperative sentences. Universitas Sumatera Utara 95

5. 2 SUGGESTION