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3. Short Phrase
a. The world‟s most improve Airline.
The phrase belongs to short sentence as it contains 7 words. The use of short sentence “the most improved Airline in the world” influences the readers by
reducing the difficulties of the text. Actually, the pharase “the most improved airline in the world” means that Garuda is the most improved airline in the
world. But, the producer avoids using subject to make the advertisement become simple.
4. Long sentence
a. We currently operate a total of 44 flights per week from Australia to
Indonesia with convenient onward connections to South East Asia, North Asia, The Middle East and Europe.
The sentence contains 28 words. The existence of long sentence in this advertisement gives explanation about Garuda experience to 51 trip.
b. With more direct services to Indonesia than any other carries
operating from invite your passengers to experience authentic Indonesian Hospitality, which combined with our revitalised fleet
creates the Garuda Indonesia.
The sentence belongs to long sentence as it contains 30 words. The use of long sentence gives a detail explanation about services given by Garuda
Airline.
3. R3 Data
No. No.
Data
1. Garuda Indonesia special discount up to 75
2. Book your flight to 12 selected Indonesiana 14 International
destinations via www.garudaindonesia.com.sg
or selected travel agencies from now till 09 March 2014.
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R3 3.
Blackout Dates apply. 4.
Above fanes include Singapore Airport Tax Fuel Sunchange Fares exclude service fee when booked online or with selected
againts and subject to change due to currency fluctuation.
5. Other terms and condition apply.
1. Cliches buzz word
a.
Garuda Indonesia special discount up to 75
The buzz word used here is “discount”. The use word “discount” has a big
power in influencing the readers. 2.
Simple Sentence a.
Blackout Dates apply. Blackout Dates is subject, Apply is verb.
A simple sentence has the most basic elements, Subject, Verb, Complement. The existence of simple sentence influence the reader as it gives effective
words. The sentence is to the point, so the readers do not get confused. The readers can understand the sentence easily that blackout dates apply for
discount applied. b.
Other terms and condition apply. Other terms and condition is subject, apply is Verb.
There is one subject and one verb. The simple sentence used influences the readers by giving a clear point to the readers. The reader easily understand
that there are another terms and condition which is applied.
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3. Short Phrase
a. Travel Period Now – 30 September 2014.
The phrase contains 5 words. It belongs to short phrase. The use of short phrase influences the readers by giving a point that is easy to remember. As it
is short, the readers will not forget the main point of the text. The readers remember the point directly that travel period given is started from the day
advertisement published to 30 September 2014. b.
Garuda Indonesia special discount up to 75 The producer prefers using phrase to sentenece in this advertisement. It
makes the advertisement powerful and more emphatic. As a result, the reader will have more willing to read the advertisement as the phrase has ability to
carry the readers along. Actually Garuda Indonesia special discount up to 75
stands for Garuda Indonesia gives special discount up to 75 , but the producer does not use give to make the advertisement interesting.
4. Imperative sentence
a.
Book your flight to 12 selected Indonesiana 14 International
destinations via www.garudaindonesia.com.sg
or selected travel agencies from now till 09 March 2014.
The exitence of “book” help the advertisement to talk much to the readers. The us
e of “book” asks the reader to get an action. By reading the word “book”, the readers are asked to choose Garuda and used special discount to
influence the reader. 5.
Long phrase a.
Above fanes include Singapore Airport Tax Fuel Sunchange Fares exclude service fee when booked online or with selected againts and
subject to change due to currency fluctuation.
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The phrase consists of 28 words. The use of long sentence gives a detailed explanation giving clear point about discount offered.
4. R4 Data
