37
CHAPTER IV ANALYSIS AND FINDING
The writer analyzed about language features found in Garuda Airline and explained how they influence the readers. The writer analyzed the data by using
Frank Jefkins‟ theory. The data are words, phrases, and sentences used in Garuda Airline advertisement published in 2014 to 2015. To analyze the data, the writer gave
different labels to the advertisement in 2014 and 2015. The advertisements published in 2014 are labelled as R. There are 13 advertisements in 2014 and they were
labelled R1 – R13. Other advertisements published in 2015 are labelled as Q. There
are 15 advertisements in 2015 and they labelled Q1 - Q15. In this analysis of the study, the three problems were analyzed as the following.
4. 1 Language Features
As it has been mentioned in the previous chapter, based on Frank Jefkins, there are ten language features used in advertisement. After analyzing the data the
writer found language features which are used in the data, they are : 1.
short sentence 2.
short phrase 3.
long sentence 4.
long phrase 5.
simple sentence 6.
complex sentence 7.
cliches buzz words 8.
favorable words
Universitas Sumatera Utara
38
9. imperative sentences.
10. interrogative sentences.
11. punctuation
12. abbreviation
Language features found in the data are shown as the following.
4.1.1 Short Sentences
1. Welcome to the wonderful world of flight transformation and
communication. R13 4.1.2 Short Phrases
1. The world‟s most improved airline R1, R2, R11, Q14
2. GarudaIndonesia
The airline of Indonesia R1, Q1, Q2, Q3, Q5 3.
Travel Period Now – 30 September 2014.R3 4.
Garuda Indonesia special discount up to 75 R3 5.
First class service at every step of your journey. R4 6.
Welcome to the world‟s 5 star Airline R5 7.
Ensuring the convenience of passengers R7 8.
More spaces. Less worry R8 9.
Extra baggageR8 10.
Starts on 6 February 2015.R10 11.
5 star-Airline Q1 12.
World‟s best cabin crew Q2, Q3 13.
World‟s 5-Star Airline Q3 14.
Proud to take Indonesia to the world stage Q5 15.
World‟s Best Cabin Crew 2014 Q5 16.
Official Global Airline Partner of Liverpool Football Club Q6 17.
Combining our loyalty programs. Q9
4.1.3 Long Sentences
1. We currently operate a total of 44 flights per week from Australia to
Indonesia with convenient onward connections to South East Asia, North Asia, The Middle East and Europe. R2
2. With more direct services to Indonesia than any other carries operating from
invite your passengers to experience authentic Indonesian Hospitality, which combined with our revitalised fleet creates the Garuda Indonesia.R2
3. Garuda Indonesia is in the mids of an aggresive expansion programme code
named „Quantum Leap‟ that has already resulted in a complete top-to-toe relaunch, a massive investment in new Aircraft, and accreditation with 4-star
rating for the quality of its services.Q7
Universitas Sumatera Utara
39
4. Now the Garuda Indonesia Experience is even better at Singapore Changi
Airport Terminal, T3 Check-In at Row 1Premium Check –In Area. Q14
5. From Tuesday 22 February all Garuda passengers in Singapore will depart
and arrive from Singapore Changi Airport Terminal 3. Q14 6.
The state –of-the-art facility is recognized as one of the best airport terminals in the world. Q14
4. 1. 4 Long Phrases
