R9 Data R10 Data

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9. R9 Data

No. No. Data R9 1. GarudaIndonesia 20 off from Melbourne, Sidney, and Perth to most destinations in Indonesia 1. Cliches buzz word a. GarudaIndonesia 20 off from Melbourne, Sidney, and Perth to most destinations in Indonesia The use of 20 here stands for discount. The word „discount‟ is one of cliches that works so well in influencing the readers to buy a product advertised. In this advertisement, the writer only used 20 , but the readers will easily understand as it is so familiar in our life. The use of discount here has a power in catching people‟s attention. 2. Long phrase a. Garuda Indonesia 20 off from Melbourne, Sidney, and Perth to most destinations in Indonesia The phrase consists of 15 words. The phrase gives detailed explanation about discount offered. It explains that the discount applies for flights from Melbourne, Sidney, and Perth to most destinations in Indonesia.

10. R10 Data

No. No. Data R10 1. Fly from Westernmost Indonesia to every world destination. 2. Starts on 6 February 2015. 3. Get our special price for Sabang- Medan- Jakarta 4. Sabang – Medan starts from IDR 625,000 Universitas Sumatera Utara 53 5. Sabang – Medan starts from IDR 625,000 6. Visit our sales office Jl. By Pass Yos Sudarso Km. 6 Maimun Saleh Airport Sabang Jl. Tgk. Imum Luaeng Bata No.78 Telp.0657 – 33665 Banda Aceh 1. Imperative sentences a. Fly from Westernmost Indonesia to every world destination. The use imperative word here directly influnces the readers to get an action that is to use Garuda. The writer us e “fly” to make the imperative sentence works well. The word „fly‟ offers a happy flight to the readers because the word „fly‟ gives an interesting thing to the readers, as if they will fly even if they only sit. b. Get our special price for Sabang – Medan – Jakarta The existence get has a same aim to fly. The two imperative sentences ask the readers to get an action after reading the advertisement. When the said „get‟, it means that the readers are being asked to use Garuda Airline. c. Visit our sales office The imperative sentence influences the readers to take an action. The sentence asks the readers to vi sit Garuda‟s sales office. It means that the readers are asked to buy or book the ticket from Garuda Airline. 2. Simple Sentence Simple sentence consist the basic element of a sentence, subject, verb, and complement. Universitas Sumatera Utara 54 a. Sabang – Medan starts from IDR 625,000 “Sabang –Medan” is subject, “starts” is verb, “from IDR 625. 000” is complement. The simple sentence influences the readers by reducing the difficulties of the text. When the text is easy to understand, there will be less willing to ignore the advertisement. In this sentence, the point is easy to understand that for a flight Sabang –Medan is paid IDR 625.000. b. Sabang – Jakarta starts from IDR 1,692,000 “Sabang – Jakarta” is subject, “starts” is verb, “from IDR 1.692.000” is complement. In this case the simple sentence clearly conveys the idea that the passengers must pay IDR 1.692.000 for flight Sabang – Jakarta. 3. Short Phrase a. Starts on 6 February 2015. The phrase consists of 5 words. The short phrase influences the readers by giving directness. The short phrase conveys the idea that the special price start on 6 February 2015. The use of short phrase avoided a complicated meaning that is hard to undertand.

11. R11 Data