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4. 4 FINDINGS
After analyzing the data, the findings are shown as the following table.
1. 2014 No.
Language Feature
Data No
Data Word
PhraseSentence
1. Short
Phrase R1
The world‟s most improved airline
The world‟s
most improved airline
Garuda Indonesia The airline of Indonesia
Garuda Indonesia The airline of Indonesia
R2 The world‟s most improved
Airline Garuda Indonesia
The world‟s
most improved Airline
Garuda Indonesia R3
Travel Period Now – 30
September 2014. Travel Period Now
– 30 September 2014.
Garuda Indonesia
special discount up to 75
Garuda Indonesia
special discount up to 75
R4 First class service at every
step of your journey. First class service at
every step of your journey.
R5 Welcome to the world‟s 5 star
Airline Welcome to the world‟s
5 star Airline R7
Ensuring the convenience of passengers
Ensuring the
convenience of
passengers R8
More spaces. Less worry More
spaces. Less
worry Extra baggage
Extra baggage R11
The world‟s most improved Airline.
The world‟s
most improved Airline.
2. Short
Sentence R13
Welcome to the wonderful world of flight transformation
and communication. Welcome
to the
wonderful world
of flight
transformation and communication.
Universitas Sumatera Utara
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No. Language
Feature Data
No Data
Word PhraseSentence
3. Long
Sentence R2
We currently operate a total of 44 flights per week from
Australia to Indonesia with convenient
onward connections to South East
Asia, North Asia, The Middle East and Europe.
We currently operate a total of 44 flights per
week from Australia to Indonesia
with convenient
onward connections to South
East Asia, North Asia, The Middle East and
Europe.
With more direct services to Indonesia than any other
carries operating from invite your passengers to experience
authentic
Indonesian Hospitality, which combined
with our revitalised fleet creates the Garuda Indonesia
With more
direct services to Indonesia
than any other carries operating from invite
your
passengers to
experience authentic
Indonesian Hospitality, which combined with
our revitalised
fleet creates
the Garuda
Indonesia. 4.
Long phrase
R9 Garuda Indonesia 20 off
from Melbourne, Sidney, and Perth to most destinations in
Indonesia Garuda Indonesia 20
off from Melbourne, Sidney, and Perth to
most destinations in Indonesia
R3 Above
fanes include
Singapore Airport Tax Fuel Sunchange
Fares exclude
service fee when booked online or with selected againts
and subject to change due to currency fluctuation.
Above fanes include Singapore Airport Tax
Fuel Sunchange
Fares exclude service fee when booked online
or with selected againts and subject to change
due
to currency
fluctuation. 5.
Simple sentence
R3 Blackout Dates apply.
Blackout Dates apply. Other terms and condition
apply. Other
terms and
condition apply. R10
Sabang – Medan starts from
IDR 625,000 Sabang
– Medan starts from IDR 625,000
Sabang – Jakarta starts from
IDR 1,692,000 Sabang
– Jakarta starts from IDR 1,692,000
Universitas Sumatera Utara
83
No. Language
Feature Data
No. Data
Wordphrasesentence
R12 Our
Transformation Has
Made Us Fly Ever Higher Our
Transformation Has Made Us Fly Ever
Higher 6.
Cliches R3
Garuda Indonesia
special discount up to 75
discount R9
GarudaIndonesia 20 off from Melbourne, Sidney, and
Perth to most destinations in Indonesia
20 off
7. Favorable
words R1
The winning solution for your company‟s needs and staff
priveleges Winning
R2 The world‟s most improved
Airline Garuda Indonesia
Improved
R4 First class step at every step
of your journey. First
R5 Welcome to The World‟s 5-
star Airline World
R8 Extra baggage
Extra R11
The world‟s most improved Airline.
Improved Enjoy the best service with
our Garuda experience. Best
R12 Our
Transformation Has
Made Us Fly Ever Higher Higher
R13 Welcome to the wonderful
world of flight transformation and communication
Wonderful
8. Imperative
sentences R1
Fly high with our corporate partnership
Fly R2
Enjoy the Garuda Indonesia experience
to 51
cities throughout
Indonesia and
beyond. Enjoy
Contact your preffered AFTA Travel Agent or call Garuda
Indonesia on 1300 365 330. contact
R3 Book your flight to 12
selected Indonesiana 14 International destinations via
www.garudaindonesia.com.sg or selected travel agencies
from now till 09 March 2014. Book
Universitas Sumatera Utara
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No. Language
Feature Data
No. Data
WordPhraseSentence
R6 Enjoy 5
– star inflight shopping experience.
Enjoy Book now
Book R7
Book now Book
R10 Fly
from Westermost
Indonesia to every world destination.
Fly
Get our special price for Sabang
– Medan – Jakarta Get
Visit our sales office Visit
R11 Enjoy the best service with
our Garuda experience. Enjoy
Enjoy the comfort of our Boeing
737-800 Next
Generation aircraft
with Audio and Video Demand
AVOO in all classes. Enjoy
Phone our
Garuda Call
Centre, Garuda Indonesian Sales office or your travel
agent or click www.garuda-
Indonesia.com Phone
R13 Bring your flight and it is a
pleasant one. Bring
Universitas Sumatera Utara
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2. 2015 No.
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