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The use of simple sentences reduces the difficulties of the text. In this case, the simple sentence „Our transformation has made us fly ever higher‟,
convey the idea directly. The use of simple sentence infuences the readers by giving a simple point that is easy to understand so the readers are not
confused. 2.
Favorable word
a. Our transformation has made us fly ever higher.
The use word fly is still chosen to give a positive image to the advertisement. In this advertisement, the writer gives favorable word “higher” to complete
the word fly. The existence “higher” give positive image to the Airline that influences the readers to have an interest in using Garuda.
13. R13 Data
No. No.
Data
R13 1.
Welcome to the wonderful world of flight transformation and communication.
2. Hoping that we keep your comfort.
3. Bring your flight and it is a pleasant one.
1. Imperative sentence
a.
Bring your flight and it is a pleasant one.
The use imperative word “bring” influences the reader to take an action that is bringing their flight as a pleasant one. It means that the imperative sentence
asks the reader to use Garuda.
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2. Favorable Word
a.
Welcome to the wonderful world of flight transformation and
communication The existence of favorable word “wonderful” influences the readers by giving
happy outcome to the readers. The favorable word “wonderful” gives positive image to the world that can be seen by flying with Garuda. The use of
favorable word itself makes the readers interested in using Garuda Airline as they are promised a wonderful world.
3. Short sentence
a. Welcome to the wonderful world of flight transformation and
communication. The sentence consists of 10 words. The short sentence influences the readers
in its way catching people‟s attention due to its briskness. The short sentence is easy to understand. The readers will easlily understand that Garuda offers a
wonderful flight to each passenger. b.
Hoping that we keep your comfort. The sentence consists of 6 words. The use of short sentence here influences
the readers by giving an idea that is easy to understand. Reading the text in a moment, the readers will easily get the point that the comfort of the
passengers is the priority of Garuda Airline.
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2015 1. Q1
Data No.
No. Data
Q1 1.
Garuda Indonesia Travel Experience Grand Opening Lombok Epicentrum Mall, 17-18 0ctober 2015
2. Look forward
3. Garuda Indonesia
The Airline of Indonesia 4.
Kunjungi stand kami dan dapatkan : Paket Amazing Holiday Moment
Voucher Lotte Mart setiap pembelian tiket ke Jakarta Voucher Trans Studio setiap pembelian tiket ke
Makassar Merhandise menarik setiap transaksi IDR 2.500.000
Diskon up to 30 untuk pemegang BPTV untuk merchant Garuda Indonesia di Lombok
5. Ikuti juga Photo Competition bersama Garuda Indonesia
Lombok akan dipilih 1 pemenang untuk mendapatkan merchandise menarik.
6. 5 star-Airline
1. Short phrase
a. Garuda Indonesia
The Airline of Indonesia The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the readers. The writer only uses phrase, but it can influence and persuade the
readers that Garuda is an airline of Indonesia, it can influence the readers especially Indonesian people to use Garuda Indonesia.
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2. Long phrase
a. Garuda Indonesia Travel Experience Grand Opening Lombok
Epicentrum Mall, 17-18 0ctober 2015 The phrase consists of 13 words. The phrase gives an explanation about
Grand Opening. It gives information about place and time the Grand Opening will be held.
3. Imperative sentence
a. Look forward
The use of imperative here influences the readers to look forward to using Garuda Airline. As a result, the writer expects the interest of the reader in
using Garuda that finally comes to an action. b.
Kunjungi stand kami dan dapatkan :
The use of imperative word “kunjungi” influences the readers to take an action. In this case the imperative word “kunjungi” asks the readers to visit
the stand given. c.
Ikuti juga Photo Competition bersama Garuda Indonesia Lombok akan dipilih 1 pemenang untuk mendapatkan merchandise menarik.
The use of impertive word “ikuti” influences the readers to take an action. In
this case, the word “ikuti” asks the readers to join the photo competition.
4. Favorable word
a.
Paket Amazing Holiday Moment
The favorable word used is amazing. It influences the readers to be interested in holiday moment offered. The word “amazing” gives a positive image to the
holiday moment that makes the holiday moment itself become interesting. When the readers read the word amazing, there will be a different image in
their mind that makes them interested in having the holiday moment.
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b.
Merhandise menarik setiap transaksi IDR 2.500.000
The favorable word used is menarik . The use of favorable word “menarik”
influences the readers by giving a positive image to the merchandise offered. The readers will feel happy that the merchandise given is different due to the
use of favorable word “menarik”.
5. Cliches buzz word
a.
Voucher Lotte Mart setiap pembelian tiket ke Jakarta
The word “voucher” is a kind cliches. The use of voucher will attract people‟s attention because the word “voucher” gives an interesting offer to
the reader. It also happens in Voucher Trans Studio setiap pembelian tiket ke Makassar.
b.
Diskon up to 30 untuk pemegang BPTV untuk merchant Garuda
Indonesia di Lombok The use of cliche “discount” is really famous in advertisement. When a
consumer reads the word “discount”, it will attract the consumers to buy the thing given discount.
6. Short Phrase
a. 5 star-Airline
The phrase only consists of 3 words. It is short but it is able to influence the reader as the phrase is simple and easy to undertsand. The readers do not need
much time, but they get the point by the time they read it.
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2. Q2 Data
