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3. Short phrase
a. The world‟s most improved airline
The phrase only contains 5 words, so it belongs to short phrase. The use of short phrase “the most improved Airline in the world” influences the readers
by giving briskness that carry the readers along. Actually, the ph rase “the
most improved airline in the world” means that Garuda is the most improved airline in the world. But, the producer avoids using subject to make the
advertisements become simple and easy to understand. b.
Garuda Indonesia The airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia, The Airline of Indonesia influences the readers by giving briskness to the
readers. The producer only uses phrase, but it can influence and persuade the readers that Garuda is an airline belonging to Indonesia, it can influence the
readers specially Indonesian people to use Garuda Indonesia
2. R2 Data
No. No.
Data
R2 1.
Enjoy the Garuda Indonesia experience to 51 cities throughout Indonesia and beyond.
2. Contact your preferred AFTA Travel Agent or call Garuda
Indonesia on 1300 365 330. 3.
We currently operate a total of 44 flights per week from Australia to Indonesia with convenient onward connections to South East Asia,
North Asia, The Middle East and Europe.
4. With more direct services to Indonesia than any other carries
operating from Australia, we invite your passengers to experience authentic Indonesian Hospitality, which combined with our
revitalised fleet creates the Garuda Indonesia.
Universitas Sumatera Utara
44
5. The world‟s most improved Airline
Garuda Indonesia
1. Imperative Sentence
a.
Enjoy the Garuda Indonesia experience to 51 cities throughout
Indonesia and beyond. The use of imperative word “enjoy” persuades the readers to use Garuda
Airline. The existence of word “enjoy” influences the reader to take an action to use Garuda. The word “enjoy” undirectly asks the readers to take an action.
b.
Contact your preferred AFTA Travel Agent or call Garuda Indonesia
on 1300 365 330. The use i
mperative word “contact” influences the reader to get action that is contact travel agent or Garuda in which the writer influence the readers to
book the ticket of Garuda. 2.
Favorable words a.
The world‟s most improved Airline
Garuda Indonesia The u
se of word “most improved” infuences the readers by giving positive image of Garuda without having a detailed explanation. Exactly, there is no
detailed explanation that Garuda is the most improved Airline in the world, but by reading the favorable words itself the readers are influenced without
any proof.
Universitas Sumatera Utara
45
3. Short Phrase
a. The world‟s most improve Airline.
The phrase belongs to short sentence as it contains 7 words. The use of short sentence “the most improved Airline in the world” influences the readers by
reducing the difficulties of the text. Actually, the pharase “the most improved airline in the world” means that Garuda is the most improved airline in the
world. But, the producer avoids using subject to make the advertisement become simple.
4. Long sentence
a. We currently operate a total of 44 flights per week from Australia to
Indonesia with convenient onward connections to South East Asia, North Asia, The Middle East and Europe.
The sentence contains 28 words. The existence of long sentence in this advertisement gives explanation about Garuda experience to 51 trip.
b. With more direct services to Indonesia than any other carries
operating from invite your passengers to experience authentic Indonesian Hospitality, which combined with our revitalised fleet
creates the Garuda Indonesia.
The sentence belongs to long sentence as it contains 30 words. The use of long sentence gives a detail explanation about services given by Garuda
Airline.
3. R3 Data
