48
The phrase consists of 28 words. The use of long sentence gives a detailed explanation giving clear point about discount offered.
4. R4 Data
No. No.
Data
R4 1.
First class step at every step of your journey.
1. Favorable word
a.
First class service at every step of your journey.
The use “first” as favorable word here influences the reader by giving happy outcome to the readers that Garuda has the best service as Garuda has the first
class service. The word „first‟ here means that it is the highest position that
nothing compares. It will influence the readers as the have a belief that when they use Garuda, they will be given the first class service. It means that the
customer will have a satisfying service. 2.
Short phrase b.
First class service at every step of your journey.
The phrase consists of 9 words. The use of short sentence gives a clear point to the readers. The phrase becomes emphatic. It influences the reader by
giving a clear point that is easy to remember.
5. R5 Data
No. No.
Data
R5 1.
Welcome to The World‟s 5-star Airline
Universitas Sumatera Utara
49
1. Favorable words
a.
Welcome to the world’s 5 star Airline
The use of the word “world” here gives an influence to the readers as they are given happy outcome by the existence favorable word “world‟s 5 star Airline.
The existence of these words makes the readers believe as if Garuda is the best Airline as they are offered with an achievement WORLD‟S 5 STAR
AIRLINE. 2. Short phrase
a.
Welcome to the world’s 5 star Airline
The phrase consist of 7 words. The phrase influences the readers by giving a clear point to the readers that Garuda has been admitted as world‟s 5 star
airline.
6. R6 Data
No. No.
Data
R6 1.
Enjoy 5
– star inflight shopping experience. 2.
Book now
1. Imperative Sentence
a.
Enjoy 5 – star inflight shopping experience.
Shopping is hardly separated from women. In this advertisement, the producer uses
shopping to get customer‟s attention especialy the women. The first time, the producer asks the reader to enjoy inflight shooping experience.
It is an offering to influence the reader by the existence of inflight shopping.
Universitas Sumatera Utara
50
b.
Book now
As the final aim, it is followed by the use another imperative book now. After being offered by an inflight shopping experience, the writer finally come the
main aim that is ask the readers to use Garuda. The word “book” influence the readers to get an action to use Garuda Airline.
7. R7 Data
