Q6 Data Q7 Data

68 advertisement simple and interesting. The use of short phrase influences the reader by giving a directness of the text in which the text can be easy to understand. c. World‟s Best Cabin Crew 2014 The phrase consists of 4 words. actually stands for Garuda has world‟s best cabin crew. But by giving a short phrase, it can speak much and give the point directly. The readers are influenced as they are given a phrase which is simple and interesting. 2. Favorable word a. World‟s Best Cabin Crew 2014 The value of the cabin crew is more interesting by the existence of favorable word “best”. When the cabin crew is completed by “best”, it gives a positive image to the cabin crew offered. There is no real proof that proves the quality of cabin crew itself, but the word “best” influences the readers to believe that Garuda is a choice due to its cabin crew. So, the favorable word here influences the readers by giving happy outcome to the readers that make the readers interested in using Garuda.

6. Q6 Data

No. No. Data Q6 1. Garuda Indonesia The Airline of Indonesia 2. Official Global Airline Partner of Liverpool Football Club Universitas Sumatera Utara 69 1. Short phrase a. Garuda Indonesia The Airline of Indonesia The phrase contains six words. The use of short phrase Garuda Indonesia, The Airline of Indonesia influences the readers by giving briskness to the readers. The writer only use phrase, but it can influence and persuade the readers that Garuda is an airline belonging to Indonesia, it can influence the readers especially Indonesian people to use Garuda Indonesia. b. Official Global Airline Partner of Liverpool Football Club The phrase consists of eight words. The use of short phrase influences the readers by giving point that is easy to undestand. The short phrase catchs the reader‟s attention as it gives a simple point, so the reader will not forget the end of the text by the end time the readers have reached the final words. In this case, the writer also use Liverpool Football Club to catch the reader‟s attention. As we know that Liverpool is one of famous football clubs.

7. Q7 Data

No. No. Data Q7 1. Take a quantum leap with Garuda 2. Garuda Indonesia is in the mids of an aggresive expansion programme code named „Quantum Leap‟ that has already resulted in a complete top-to-toe relaunch, a massive investment in new Aircraft, and accreditation with 4-star rating for the quality of its services. A 5-star rating is sure to follow. Passengers number are set to reach 24 million in 2013 as the airline continues to increase traffic by 30 a year. Universitas Sumatera Utara 70 1. Imperative sentence a. Take a quantum leap with Garuda. The advertisement speaks to the readers by asking the readers to take a leap with Garuda. The advertisement influences the readers to take an action that is choosing Garuda as their airline wherever they want to go. 2. Simple Sentence a. A 5-star rating is sure to follow. A 5 – star rating is subject, is is auxiliary verb, sure to follow is complement. The use of simple sentence here influences the readers by reducing the difficulties of the text. The sentence contains the basic element of a sentence, subject, verb, and complement. By using the simple sentence, the sentence becomes easy to understand. The readers will not get confused about the idea of the text as it is so simple. 3. Long sentence a. Garuda Indonesia is in the mids of an aggresive expansion programme code named „Quantum Leap‟ that has already resulted in a complete top-to-toe relaunch, a massive investment in new Aircraft, and accreditation with 4-star rating for the quality of its services. The sentence consists of 44 words. The use long sentence here gives explana tion about „Quantum Leap‟ that is mentioned before. When the readers read the previous sentence, they will ask what Quantum Leap is. So, the sentence is followed by the long sentence to give a detailed explanation. 4. Complex sentence Complex sentence is a sentence made up of an independent clause and one or more dependent clause connected to it. Universitas Sumatera Utara 71 a. Passengers number are set to reach 24 million in 2013 as the airline continues to increase traffic by 30 a year The sentence consists of two clauses, „Passengers number are set to reach 24 million in 2013‟ is the first clause, as the airline continues to increase traffic by 30 a year is the second clause. The use of complex sentence here gives an explanation about information that is important to know. b. As Garuda reaches a fleet strength of 116 aircrafts over the next two years the number of flight will grow to over 400 a day serving a total of 62 domestic and international destination. The sente nce consists of two clauses, “As Garuda reaches a fleet strength of 116 aircrafts over the next two years is the first clause, the number of flight will grow to over 400 a day serving a total of 62 domestic and international destinatio as the second clause. The use of complex sentence here gives an information to the readers.

8. Q8 Data