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a. Sabang – Medan starts from IDR 625,000
“Sabang –Medan” is subject, “starts” is verb, “from IDR 625. 000” is complement.
The simple sentence influences the readers by reducing the difficulties of the text. When the text is easy to understand, there will be less willing to ignore
the advertisement. In this sentence, the point is easy to understand that for a flight Sabang
–Medan is paid IDR 625.000.
b. Sabang – Jakarta starts from IDR 1,692,000
“Sabang – Jakarta” is subject, “starts” is verb, “from IDR 1.692.000” is complement.
In this case the simple sentence clearly conveys the idea that the passengers must pay IDR 1.692.000 for flight Sabang
– Jakarta.
3. Short Phrase
a. Starts on 6 February 2015.
The phrase consists of 5 words. The short phrase influences the readers by giving directness. The short phrase conveys the idea that the special price
start on 6 February 2015. The use of short phrase avoided a complicated meaning that is hard to undertand.
11. R11 Data
No. No.
Data
R11 1.
Enjoy the best service with our Garuda experience BOEING 737-800 NEXT GENERATION
2. The World‟s Most Improved Airline
Universitas Sumatera Utara
55
3. Enjoy the comfort of our Boeing 737-800 Next Generation
aircraft with Audio and Video Demand AVOO in all classes. 4.
Phone our Garuda Call Centre, Garuda Indonesian Sales office or your travel agent or click
www.garuda-Indonesia.com
1. Short phrase
a. The world‟s most improved Airline.
The phrase consists of 5 words. The producer prefers using phrase to sentence in order to make the advertisement easy to understand. Actually, the message
that the producer wants to convey is that Garuda Airline is the world‟s most
improved airline, but the producer uses phrase to make the advertisement simple. The use of short phrase influences the readers by giving a clear point
that is easy to remember. It also has a power to make the language used become interesting. As the result, the readers are interested in reading the
advertisement itself. 2.
Favorable words a.
The world‟s most improved Airline.
The use of favorable w ord “most improved” imfluence the readers by giving
happy outcome that Garuda is a better Airline. The readers are influenced without any significant proof. But by reading the word “most improved” the
readers as if believe that Garuda is the best airline. b.
Enjoy the best service with our Garuda experience.
The existence of “best” gives a positive image to the service offered. The favorable word “best” influence the readers that makes the readers feel that
Garuda will give a good service to the passengers. Finally it will influence the readers to get an action as the final aim of an advertisement.
Universitas Sumatera Utara
56
3. Imperative Sentence
a.
Enjoy the best service with our Garuda experience.
The word “enjoy” gives an image that there is a good experience in every trip in Garuda Airline. The existence imperative
word „enjoy‟ encourages the readers that the readers will have an enjoyable trip. The main aim of the
imperative word here is to influence the readers to take an action or finally choose Garuda as their flight.
b. Enjoy the comfort of our Boeing 737-800 Next Generation aircraft
with Audio and Video Demand AVOO in all classes. The use of imperative word “enjoy” influences the readers to take an action.
The imperative sentence asks the reader to enjoy the comfort of flight offered. When the advertisement asks the readers to enjoy, it means asking the readers
to used Garuda itself as their airline. c.
Phone our Garuda Call Centre, Garuda Indonesian Sales office or your travel agent or click
www.garuda-Indonesia.com The use of imperative word “phone” influences the readers to call Garuda. It
means the imperative word “phone” asks the readers to use Garuda.
12. R12 Data
