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menggambarkanmelukiskan keadaan objek penelitian pada saat sekarang berdasarkan fakta-fakta yang tampak atau sebagaimana adanya. Descriptive
qualitative can be defined as problem-solving procedure investigated by portrayingdescribing the objectof study based on facts which are exist as they are.
3.2 Data and Data Source
In doing this thesis, the writer took the data from advertisement in Garuda Airline advertisements. The data are words, phrases and sentences used in 28 Garuda
Airline advertisement published in 2014 to 2015. There are 13 advertisements in 2014 and 15 advertisements in 2015.
3.3 Data Collecting Method
Collecting data is an important thing in a certain analysis. In this thesis, the writer collected the data by using observation method. Nawawi Martini 1991
said, “observasi adalah pengamatan dan pencatatan secara sistimatik terhadap
unsur-unsur yang tampak dalam suatu gejala atau gejala-gejala dalam objek penelitia
”. Observation is used by having an observation to obtain systematically the elements of certain phenomenon in objects of research.
3.4 Data Analysis Method
The method of analysis used in analyzing the data is content analysis. Walter 2012 said,
“Analisis isi adalah penelitian yang bersifat pembahasan mendalam terhadap isi suatu informasi tertulis atau tercetak dalam media massa”. Content
analysis is a research that widely examine a content of written or printed information in mass media.
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In accomplishing the thesis, the writer did several steps : 1.
Formulating research problems and determining its purpose. 2.
Collecting the data by collecting advertisements in Garuda Airline during 2014 until 2015.
3. Reading each advertisement comprehensively.
4. Finding out language features used in each advertisement.
5. Analyzing how the language features influence the readers.
6. Finding out the most dominant language feature.
7. Concluding the analysis.
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CHAPTER IV ANALYSIS AND FINDING
The writer analyzed about language features found in Garuda Airline and explained how they influence the readers. The writer analyzed the data by using
Frank Jefkins‟ theory. The data are words, phrases, and sentences used in Garuda Airline advertisement published in 2014 to 2015. To analyze the data, the writer gave
different labels to the advertisement in 2014 and 2015. The advertisements published in 2014 are labelled as R. There are 13 advertisements in 2014 and they were
labelled R1 – R13. Other advertisements published in 2015 are labelled as Q. There
are 15 advertisements in 2015 and they labelled Q1 - Q15. In this analysis of the study, the three problems were analyzed as the following.
4. 1 Language Features
