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2. 3. 1.2 Simple sentence
According to Zhu Linghong in his journal entitled “The Linguistic Features
of English Advertising”, the frequent use of simple sentences can help to reduce the difficulty of larck Rethe text. Meanwhile, simple sentences convey a mood of action.
Moreover, a succesion of simple sentences can make the advertisement powerful. All these are in harmony with the goal of advertisement- to persuade readers to buy the
product https:www.academia.edu8682797THE_LINGUISTIC_FEATURES_OF_ENGLI
SH_ADVERTISING. Simple sentences are group of words that forms a complete thought. Simple
sentences in communications are generally easy to understand, as they are to the point. Actually, if we concentrate on part of sentence Subject, predicate, and
complement there are 3 kinds of sentences, they are : 1.
Simple sentence A simple sentence has the most basic elements that make it a sentence : a
subject, a verb, a complete thought. I.e :
Joe waited for the train. Joe is subject, and waited is verb
2. Compound Sentences
A compound sentence refers to a sentence made of two independent clauses or complete sentences connected to one another with a coordinating
conjuntions such as for, and, nor, but, or, yet, andso. I.e : Joe waited for train, but the train was late.
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The sentence consists of two clauses, “Joe waited for the train” is the first
cla use, “but the train was late” is the second clause.
3. Complex sentences
A complex sentence is made up of an independent clause and one or more dependent connected to it. A dependent clause is similar to an independent
clause, or complete sentence, but it lack of one of the elements that would make it a complete sentence.
Dependent clauses begin with subordinating conjunctions,they are : After
Although As
Because Before
Eventhough If
Since Though
Unless Until
When Whenever
Whereas Whenever
While The use of simple sentence will also help the reader in understanding an
advertisement. In the other hand, when a writer uses a compound sentence, it will make the reader confused. So, in this case the use of simple sentence will influence
the effectiveness of an advertisement.
2. 3. 1.3 Cliches buzz words
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