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Slogan: Widen Your World Implicature: [The Company motivate the world to expand the people journey’s
experience.] This slogan was categorized into particularized conversational implicature.
To know the meaning, the reader need context of background knowledge. By using ‘widen’ and ‘world’, the reader have some assumed meaning and knowledge. After
the writer as the reader examined the context above, then the reader take the meaning that the crew’s company suggest the customer to widen the world. Means, the
company suggested the customer to travel any places they want by their brand airline.
4.1.2.35 Vietnam Airlines’s Slogan ‘Reach Further’
The way of the reader implied the implicature:Such as they said in their official website that their positioning of internationally recognized brand as a young
and modern carrier, then Vietnam airlines excelled further when signing large purchase orders of world’s most modern and environment friendly aircraft. Therefore,
the reader give the implied meaning of this slogan is the company reach the positioning in business competition further.
Slogan: Reach Further Implicature: [The Company reach the positioning in business competition further.]
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As told in the discussion above. This slogan was categorized by the reader in sub categorization of conversational implicature that is particularized conversational
implicature.
4.1.2.36 Xiamen Airlines’s Slogan ‘Soaring Egret in the Blue Sky’
The way of the reader implied the implicature: The word ‘soaring’ is fly high. Means, the company hope their brand airline is always becoming a pride of the
company and the customer will always increase up like an animal called Egret which is flying high in the sky.There were also hopes belongs to company that they want to
bring their brand airline in the high position which is in this tight competition era. Then, they want their brand airline is being the airline that preferred by the
customer.Therefore, the reader assumed the conveyed meaning of this slogan is the company is rising up like egret which is flying in the blue sky.
Slogan: Soaring egret in the blue sky Implicature: [The position of the Company is rising up.]
The slogan is categorized into particularized conversational implicature. Because, for making relevant, the reader see the context background to get the
relevant meaning.
4.2 Discussion
In this study, the writer analyzed 36 slogan of commercial airlines from 47 commercial airlines which are operated in international airport of Indonesia.
