Slogan ofCebu Pasific Air ‘Why Everyone Flies’

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4.1.1.14 Slogan of Emirates ‘Hello Tomorrow’

Setting: This slogan was taken by the writer from the official website of Emirates;http:www.emirates.com.There, has already shown that the copyright was on 2016. And this retrieved by the writer on July 16, 2016. Participant: The participant of this slogan included the corporate as the addressor or as the writer and the customer as the addressee or as the reader. The customer here was also the writer. Purposes: This slogan aimed to show the people that the Emirates Company was confident for their position on competition and liberalization. Because such as showed on their official site that their company got the government financial intervention in aviation. That was the reason if they believe that they were strong enough in the interest of customers by the simple slogan. Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text. Channel: The channel was written. Massage form: This was a simple slogan. The writer as the reader got the message form that with Emirates tomorrow was ready for facing any kind problem in future. digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id

4.1.1.15 Slogan of Etihad ‘National Airline of UAE United Arab Emirates’

Setting: This slogan was taken by the writer from the official website of Etihad;http:www.etihad.com.There, has already shown that the copyright was on 2016. And this retrieved by the writer on July 16, 2016. Participant: The participant of this slogan included the corporate as the addressor or as the writer and the customer as the addressee or as the reader. The customer here was also the writer. Purposes: This slogan aimed to show the people that this airline was belong to the country of United Arab Emirates. Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text. Channel: The channel was written. Massage form: By using the slogan like name of belonging, moreover it’s belongs to national country. Means that this airline was believable company. 4.1.1.16 Slogan of Eva Air ‘Sharing the World, Flying Together’ Setting: This slogan was taken by the writer from the official website of Eva Air;http:www.evaair.com.There, has already shown that the copyright was on 2016. And this retrieved by the writer on July 16, 2016.