digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id
Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan
was forming as a text. Channel: The channel was written.
Message form: The message form that coming out from that slogan was the people should choose this brand airline because this was complete solution for air transport.
4.1.1.32 Slogan of Thai Airways ‘Smooth as Silk’
Setting: This slogan was taken by the writer from the official website of Thai Airways; http:www.thaiairways.com. There, already showed that the copyright at
2014. And this retrieved by the writer on July18, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: This sloganaimed to give the customer’s view about how the Thai Airways was.
Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan
was forming as a text. Channel: The channel was written.
digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id
Message form: The message form that coming out from that slogan was the customer would get a service without any difficult and the thing in the air craft or the company
would be comfortable.
4.1.1.33 Slogan of Thai Lion Air ‘Freedom to Fly’
Setting: This slogan was taken by the writer from the official website of Thai Lion Air; http:www.lionairthai.com. Unhappily, there is no year at the copyright. And
this retrieved by the writer on July18, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: This slogan aimed to the people by company for making them feel freedom in flying to their destination.
Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan
was forming as a text. Channel: The channel was written.
Message form: The message form that coming out from that slogan was the customer would get easier to choose the destination because this company already prepared it.
