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4.1.1.19 Slogan of Japan Airlines ‘Fly Into Tomorrow’
Setting: This slogan was taken by the writer from the official website ofJapan Airlines;http:www.jal.com.There, has already shown that the copyright was on
2016. And this retrieved by the writer on July 17, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: This slogan aimed to show the people how the intelligence their company. Also to show the people that they were ready to face changes in the times to always
keep one step ahead of the competition. Topic: Advertisement.
Key: Ahere was no intonation of sound or gesture in this slogan, because this slogan was forming as a text.
Channel: The channel was written. Massage form: As the reader, the message form of this airline’s slogan was showing
that this brand airline was always staying their mission of the company, no matter changes the time.
4.1.1.20 Slogan of Jetstar Asia Airways ‘All Day, Every Day, Low Fares’
Setting: This slogan was taken by the writer from the official website of Jetstar Asia Airways; http:www.jetstar.com. There, has already shown that the copyright was on
2015. And this retrieved by the writer on July 17, 2016.
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Participant: The participant of this slogan included the corporate as the addressor or as the writer and the customer as the addressee or as the reader. The customer here
was also the writer. Purposes: This slogan aimed to convince the people that this company was truly
famous of law fares. Topic: Advertisement.
Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text.
Channel: The channel was written. Massage form: The slogan brought the message form that this brand airline really
giving low cost in every day.
4.1.1.21 Slogan of Korean Air ‘Excellent in Flight’
Setting: This slogan was taken by the writer from the official website of Korean Air;https:www.koreanair.com.There, has already shown that the copyright was on
2016. And this retrieved by the writer on July 17, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: This slogan aimed to show the people that their company was the excellent business company. Also having purpose, that they wanted by that slogan it
represented their vision and mission to operate the company.
