Slogan of Cathay Pasific Airlines ‘World’s Biggest Welcome’

digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text. Channel: The channel was written. Massage form: From the slogan, the writer got the message form that company wanted to convince the people if they chose their air transportation, they would get more services and experience of journey beyond the customer’s expectation.

4.1.1.13 Slogan of Citilink ‘Travel with Complete Peace of Mind’

Setting: This slogan was taken by the writer from the official website of Citilink; https: www.citilink.co.id. There, has already shown that the copyright was on 2016. And this retrieved by the writer on July 17, 2016. Participant: The participant of this slogan included the corporate as the addressor or as the writer and the customer as the addressee or as the reader. The customer here was also the writer. Purposes: To show the people that their company would bring them to travel with no worry. And the customer feel safe for anything probably worry. Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text. Channel: The channel was written. Massage form: The message transferred from the slogan was the customer would safe without thinking anything worry. digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id

4.1.1.14 Slogan of Emirates ‘Hello Tomorrow’

Setting: This slogan was taken by the writer from the official website of Emirates;http:www.emirates.com.There, has already shown that the copyright was on 2016. And this retrieved by the writer on July 16, 2016. Participant: The participant of this slogan included the corporate as the addressor or as the writer and the customer as the addressee or as the reader. The customer here was also the writer. Purposes: This slogan aimed to show the people that the Emirates Company was confident for their position on competition and liberalization. Because such as showed on their official site that their company got the government financial intervention in aviation. That was the reason if they believe that they were strong enough in the interest of customers by the simple slogan. Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text. Channel: The channel was written. Massage form: This was a simple slogan. The writer as the reader got the message form that with Emirates tomorrow was ready for facing any kind problem in future.