digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id
by using their brand airline they can go around the world. And by that slogan, the purpose also made the customer to feel inviting.
Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan
was forming as a text. Channel: The channel was written.
Massage form:The message of the slogan is the company gave the direction to the customer by their slogan to spread their journey and explore many places in the
world.
4.1.1.12 Slogan of China Southern Airlines ‘Experience beyond Your Expectation’
Setting: This slogan was taken by the writer from the official website of China Southern Airlines; http:global.csair.com. There, has already shown that the
copyright was on 2016. And this retrieved by the writer on July 16, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: Reading the short history of this brand profile, this slogan aimed to invite the people for using this airline. And if the customer has already chosen this airline,
the service was beyond their expectation. Topic: Advertisement.
digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id
Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text.
Channel: The channel was written. Massage form: From the slogan, the writer got the message form that company
wanted to convince the people if they chose their air transportation, they would get more services and experience of journey beyond the customer’s expectation.
4.1.1.13 Slogan of Citilink ‘Travel with Complete Peace of Mind’
Setting: This slogan was taken by the writer from the official website of Citilink; https: www.citilink.co.id. There, has already shown that the copyright was on 2016.
And this retrieved by the writer on July 17, 2016.
Participant: The participant of this slogan included the corporate as the addressor or as the writer and the customer as the addressee or as the reader. The customer here
was also the writer. Purposes: To show the people that their company would bring them to travel with no
worry. And the customer feel safe for anything probably worry. Topic: Advertisement.
Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text.
Channel: The channel was written. Massage form: The message transferred from the slogan was the customer would safe
without thinking anything worry.
