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4.1.1.15 Slogan of Etihad ‘National Airline of UAE United Arab Emirates’
Setting: This slogan was taken by the writer from the official website of Etihad;http:www.etihad.com.There, has already shown that the copyright was on
2016. And this retrieved by the writer on July 16, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: This slogan aimed to show the people that this airline was belong to the country of United Arab Emirates.
Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan
was forming as a text. Channel: The channel was written.
Massage form: By using the slogan like name of belonging, moreover it’s belongs to national country. Means that this airline was believable company.
4.1.1.16 Slogan of Eva Air ‘Sharing the World, Flying Together’ Setting: This slogan was taken by the writer from the official website of Eva
Air;http:www.evaair.com.There, has already shown that the copyright was on 2016. And this retrieved by the writer on July 16, 2016.
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Participant: The participant of this slogan included the corporate as the addressor or as the writer and the customer as the addressee or as the reader. The customer here
was also the writer. Purposes: This slogan aimed to invite the people for being a team work in sharing the
world together. Topic: Advertisement.
Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text.
Channel: The channel was written. Massage form: This slogan transferred the message form that this airline was friendly.
Giving the evidence in the slogan that the company invited as together to see the world.
4.1.1.17 Slogan of Firefly Airline ‘Beyond Convenience’
Setting: This slogan was taken by the writer from the official website of Eva Air; www.fireflyz.com. There, has already shown that the copyright was on 2012. And
this retrieved by the writer on July 16, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: That slogan aimed for the customer that the company offered them the convenience and seamless service in the customer short travel.
