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4.1.2.4 All Nippon Airways ANA’s Slogan ‘Trustworthy, Heartwarming, Energetic’
The way of the reader implied the implicature: Knowing the context of the ANA’s slogan, this slogan made with meanings which implied. That slogan means,
the company work by holding safety as their priority business and social responsibility. It means that the corporation work with honesty and integrity. Then,
the word ‘energetic’ of the slogan means the team work of the company respect the differences of their colleagues’ worldwide to come together as one team by engaging
direct, honesty and honest dialogue. Again for reviewing more about the slogan, as the showed on official site,
recently on July 12, 2016 ANA awarded ‘World’s Best Airport Services’ and‘Best Airline Staff in Asia’ at the SKYTRAX World Airline Awards. It gave the evidence
that there were word of ‘trustworthy’ in their slogan. Slogan: Trustworthy, Heartwarming, Energetic
Implicature: [The service of Company’s airline is believable and the crew’s behavior are kindly and energetic.]
The slogan was categorized into conversational implicature that include of generalized conversational implicature. Means the slogan was easy understanding for
the reader that the company is reliable and the crew’s airline are kindly.
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4.1.2.5 Asiana Airline’s Slogan ‘State of the Art Service, Considerate Service, Friendly Service, High-End Service’
The way of the reader implied the implicature: State of the art service means that the company will give the service to customer in a state of the aircraft in
continuously while try the best. For reviewing more of the slogan, the reader looking for the view in their official website. Considerate service means that the company
served the customer by treating them on traditional Korean courtesy. Friendly service means that the company served the customer with a smile that comes from the deep
of heart. And last is high-end service means that the company served the customer with top quality in-flight meals and the crew’s dedicated service.
Slogan: State of the Art Service, Considerate Service, Friendly Service, High-End Service
Implicature: [The customer get the complete service, the crew’s airline is considerate and Friendly.]
That slogan is conversational implicature and this categorized into generalized conversational implicature. Because the words are easy understanding that the of the
company give the serving since the customer choose the brand airline for air transport till the end means till the customer arrive the destination.
