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conveyed meaning or background context knowledge, the reader draw an assumed knowledge that ‘smooth’ here is the word for the company’s operational. Means, the
operational of this brand airline is good.
4.1.2.33 Thai Lion Air’s Slogan ‘Freedom to Fly’
The way of the reader implied the implicature: the implicature of this slogan is, the customer has right and chance to fly. According to their official website, it
means that this company is just not only low cost but this company also provides superior product and service. Eventually, the company facilitate the people to go on a
trip in every destination. Slogan: Freedom to Fly
Description: flying is freedom. Conventional Implicature: flying is freedom now.
As we know in the discussing of theoretical bases, that that slogan is clearly include of conventional implicature. The slogan is not type of the conversational
implicature which is the conventional implicature is a brief utterance.
4.1.2.34 Turkish Airline’s Slogan ‘Widen Your World’
The way of the reader implied the implicature: as their mission showed in the company’s official website that the company want to become the preferred
leading in European air carrier with global network.Means this slogan is motivating the people to expand the world with travelling.
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Slogan: Widen Your World Implicature: [The Company motivate the world to expand the people journey’s
experience.] This slogan was categorized into particularized conversational implicature.
To know the meaning, the reader need context of background knowledge. By using ‘widen’ and ‘world’, the reader have some assumed meaning and knowledge. After
the writer as the reader examined the context above, then the reader take the meaning that the crew’s company suggest the customer to widen the world. Means, the
company suggested the customer to travel any places they want by their brand airline.
4.1.2.35 Vietnam Airlines’s Slogan ‘Reach Further’
The way of the reader implied the implicature:Such as they said in their official website that their positioning of internationally recognized brand as a young
and modern carrier, then Vietnam airlines excelled further when signing large purchase orders of world’s most modern and environment friendly aircraft. Therefore,
the reader give the implied meaning of this slogan is the company reach the positioning in business competition further.
Slogan: Reach Further Implicature: [The Company reach the positioning in business competition further.]
