digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id
Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text.
Channel: The channel was written. Massage form: The message was like the company would serve the customer
considerately then it would be friendly serving.
4.1.1.6 Slogan of Aviastar ‘Fly Safe and Comfort’
Setting: This slogan was taken by the writer from the official website of Aviastar; http:www.aviastar.biz. There, has already shown that the copyright was on 2015.
And this retrieved by the writer on July 14, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: From the slogan, it aimed to show the customer that committed to safety and provide customers safe and comfortable air. Optimistically, the high commitment
of Director that put on the slogan may lead the corporation to be a credible, trustworthy, and the integrity of being the best.
Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan
was forming as a text. Channel: The channel was written.
digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id
Massage form: Reading the slogan, the message that has been sending was if the people used this airline, they would get a safety and comfortable on doing their
journey.
4.1.1.7 Slogan of Batik Air ‘Journey Begins’
Setting: This slogan was taken by the writer from the official website of Batik Air; http:batikair.com and https:www.skyscanner.co.id. There, has already shown that
the copyright is on 2016 and in the https:www.skyscanner.co.id was posted on January 14, 2014. And these are retrieved by the writer on July 16, 2016.
Participant: The participant of this slogan included the corporate as the addressor or as the writer and the customer as the addressee or as the reader. The customer here
was also the writer. Purposes: This slogan aimed to invite the customer for choosing their air transport.
Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan
was forming as a text. Channel: The channel was written.
Massage form: The message of the slogan isthe customer could begin their journey by using this brand airline.
