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Implicature: [By choosing the China Southern Airline, the company will give the experience beyond the customer’s expectation.]
This slogan is called conversational implicature that exactly as particularized conversational implicature. That slogan make the reader guest any meanings,
experience beyond the expectation that what experience? And to know the meaning the reader need the background of context knowledge. Means, that slogan need an
additional conveyed meaning.
4.1.2.13 Citilink’s Slogan ‘Travel with Complete Peace of Mind’
The way of the reader implied the implicature: The implied meaning in that slogan is the customer going to traveling will be with peace of thought. Means that
the company give complete serving to not thinking any worry like issues out there. Such as has already inform the writer before in the part of background.
Slogan: Travel with Complete Peace of Mind Implicature: [the customer travel with not in worried.]
That slogan is conversational slogan which is counted in generalized conversational implicature that the slogan can be understood by the reader which the
company make the travel with peacefulness. Therefore, it does not need any additional meaning.
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4.1.2.14 Emirates’s Slogan ‘Hello Tomorrow’
The way of the reader implied the implicature: the conveyed meaning of the slogan is saying hello for the day after today. Means that the company give a greeting
for the new era in this globalization era. Giving greeting for the new era literally the company is ready to face the era that full of competition of business.
Slogan: Hello Tomorrow Implicature: [The Company give a greeting to the era which has progression.]
This slogan was categorized into conversational implicature which is including of particularized conversational implicature. That slogan need additional
conveyed meaning to make the reader relevant the understanding between the company and the reader as the customer. Because, using words ‘hello tomorrow’ as
like giving a greeting. But, after knowing the context background, that slogan means the company is ready for being the best company air transport in the era which has
tight competition of business.
4.1.2.15 Etihad’s Slogan ‘National Airline of UAE United Arab Emirates’
The way of the reader implied the implicature: the conveyed meaning of that slogan is this brand of airline is clearly belongs to United Arab Emirates, such as they
said in their official website that Etihad Airways is the national airline of the United Arab Emirates.
Slogan: National Airline of UAE United Arab Emirates
