digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id
4.1.2.17 Firefly Airline’s Slogan ‘Beyond Convenience’
The way of the reader of the slogan: the supposition of the conveyed meaning slogan is there will be more convenience after choosing the brand of airline.
As showed in their official site, the convenience means that the customer will get the complimentary refreshment when on board served by cabin crew. Then fast and easy
boarding also include of the convenience. Slogan: Beyond Convenience
Implicature: [There are many convenience in Firefly airline service.] Knowing the discussion above, this slogan was categorized into
particularized conversational implicature. Because, to know what the beyond is convenience mean, the reader need the additional knowledge from the company’s
official website.
4.1.2.18 Garuda Indonesia’s Slogan ‘The Airline of Indonesia’
The way of the reader implied the implicature: the conveyed meaning of the slogan is ‘Garuda Indonesia’ as the brand airline belongs to Indonesia. For additional
view about this airline,as in their official site, they said the name of ‘Garuda’ is given by first President of Indonesia, Soekarno. Also the mission of the company itself is to
promoting Indonesia to the word for kicking the building of national economic by giving professional service.
Slogan: The Airline of Indonesia
digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id
Implicature: [The airline of Garuda Indonesia belongs to Indonesia.] As we know in the discussing of implicature. That slogan is categorized into
generalized conversational implicature because that slogan was already clear that the airline is belong to Indonesia. So, it does not need the addition knowledge to
understand.
4.1.2.19 Japan Airlines’s Slogan ‘Fly into Tomorrow’
The way of the reader implied the implicature. As like they said in their official website that the Japan airline companyis the one who shape their own future,
means they ready face changes in the times of era to always keep one step to forward of the competition. In the other word, the competition will be very tight and they are
ready. Then the reader assumed the conveyed meaning of that slogan is the company will keep their vision mission to operate their company till changing the era
Slogan: Fly Into Tomorrow Implicature: [the company keep the vision and mission to operate their brand airline
till no matter changing the era.] That slogan is categorized into particularized conversational implicature. By
using word ‘tomorrow’ make the reader think more, is that give a meaning that fly just until the slogan come out or fly till the day after the day of customer registration.
To make relevant, the reader draw the assumed knowledge that the company will
