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4.1.1.29 Slogan of Silk Air ‘The Regional Wings of Singapore Airlines’
Setting: This slogan was taken by the writer from the official website of Silk Air; http:www.silkair.com. There, already showed that the copyright at 2016. And this
retrieved by the writer on July18, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: This slogan was showing the people that this airline was leading the regional carriers around of Asia’s Pasific such as they said in the official site.
Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan
was forming as a text. Channel: The channel was written.
Message form: The message form that coming out from that slogan was that this airline is belonged to Singapore.
4.1.1.30 Slogan of Sriwijaya Air ‘Your Future Partner’
Setting: This slogan was taken by the writer from the official website of Sriwijaya Air; https:www.sriwijayaair.co.id. There, already showed that the copyright at 2014.
And this retrieved by the writer on July18, 2016.
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Participant: The participant of this slogan included the corporate as the addressor or as the writer and the customer as the addressee or as the reader. The customer here
was also the writer. Purposes: This slogan invited the people being as the crew’s airline partner when on
board. Topic: Advertisement.
Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text.
Channel: The channel was written. Message form: The message form that coming out from that slogan was the customer
could be the partner of the crew’s airline.
4.1.1.31 Slogan of Susi Air ‘Your Complete Air Transport Solution for All of Indonesia’
Setting: This slogan was taken by the writer from the official website of Sriwijaya Air; http:www.susiair.co.id. There, already showed that the copyright at 2016. And
this retrieved by the writer on July18, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: This slogan informed the people that this brand airline was best air transport solution for all people in Indonesia.
