Slogan of Air Asia ‘Now Everyone Can Fly’
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Topic: Advertisement. Key: There was no intonation of sound or gesture in this slogan, because this slogan
was forming as a text. Channel: The channel was written.
Massage form: This slogan sent the message that they wanted to make sure the customer that this corporation put the safety was the most their priority and there was
a symbol word ‘Energetic’ means that they also made the team spirit and social responsibility as their priority.
4.1.1.5 Slogan of Asiana Airlines ‘State of the Art Service, Considerate Service, Friendly Service, High-End Service’
Setting: This slogan was taken by the writer from the official website of Asiana Airlines; http:us.flyasiana.com. There, has already shown that the copyright was on
2016. And this retrieved by the writer on July 14, 2016. Participant: The participant of this slogan included the corporate as the addressor or
as the writer and the customer as the addressee or as the reader. The customer here was also the writer.
Purposes: This slogan has aimed that the corporation would serve the customer by providing safe, quick and comfortable service for customer at their desired time and
place. Topic: Advertisement.
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Key: There was no intonation of sound or gesture in this slogan, because this slogan was forming as a text.
Channel: The channel was written. Massage form: The message was like the company would serve the customer
considerately then it would be friendly serving.